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Thursday, January 29, 2009

Insolence Eau Glacee: another new flanker by Guerlain


Guerlain is certainly busy this spring! After La Petite Robe Noire, launching this February, two limited edition bottles for Shalimar, Shalimar Flower/Fleurs de Shalimar for March and an aqueous interpretation for the classic peachy chypre Mitsouko in the upcoming Mitsouko Fleur de Lotus coming this April, another flanker joins the line: Insolence Eau Glacée. The name is echoing another version of the well-known and beloved classic Vétiver by Guerlain, Vétiver Eau Glacée.

The new version Insolence Eau Glacée promises: "Tasty and fresh aromas of green apple sorbet and luminous citruses which give a feeling of ultimate refreshment. Joyful and encouraging accords of red berries tingle your imagination with luxurious and elegant iris flowers, resting on velvety and gentle violet petals. Accentuated freshness in this composition arouses all senses and affects your emotions and good mood directly". Available from March 2009 in 50ml bottles in the same design as the original Insolence. (via press release)

The Insolence brand is comprised of 5 editions so far, including the upcoming one. In chronological order they are: Insolence eau de toilette (2006), My Insolence eau de toilette (2007), Insolence Shimmering edition (2007), Insolence Eau de Parfum (2008) and the new Insolence Eau Glacée (March 2009).
*Sigh* We'll see...

4 comments:

  1. Anonymous09:44

    What's happening, are they going to flood the market with flankers, this doesn't make any sense at all, considering they are launching a hundred different things at the same time!
    Aline

    ReplyDelete
  2. A,

    I really can't say. There are generally (not only at Guerlain) too many releases. It's an epidemic! LOL

    ReplyDelete
  3. Anonymous22:50

    Helg,

    Thank you for keeping a running count. I am losing track of all these releases. I also read somewhere that there are two Aqua Allegorias coming up this spring. How can they market all of these perfumes? They should be concerned about devaluing the brand. While most niche companies try to keep their releases minimal and hard to get in order to create hype, Guerlain is doing the opposite.
    Arwen

    ReplyDelete
  4. Arwen,

    very true, alas, too many releases. The Aqua Allegorias are coming out indeed yet according to schedule; two every spring-summer, as usual. It's the others that's a little unusual and confusing.
    Let me however point out that technically Guerlain is not a niche company. Therefore not bound by those "rules" and since they belong to LVMH, almost secure in their knowledge that they can do whatever they are told/please. I don't know how long those things will be out before they get shelved, like so many things in the past though.

    ReplyDelete

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