Thursday, February 22, 2007

Guerlain news for fans

With a house as venerable and as under the fire (recently) as Guerlain one can only hope for the best. So the piece of news I am posting today is intended to inspire rather than dampen hopes and to instill anticipation rather than cause an anticlimax.

First of all the new addition in the "L’Art et la matière" line will be Iris Ganache, distributed at exclusive spots and Guerlain boutiques starting at mid-June. The name alludes to an iris laced scent that might hide a sweet gourmand note reminiscent of the homonymous chocolate french delicacy. Sounds very promising indeed. We'll just have to wait and see when it is finally available.

As to the re-issues of illustrious past glories of the house there has been some talk about Ode, but nothing conclusive as yet. I will keep you posted.

There are also two new body oils conceived by Sylvaine Delacourte, who is director of perfume creation. Garden Sensuel and Oud Sensuel are two perfumed oils inspired by the Middle East, destined for men and women respectively. They aim to capture a happy medium between a carnal oriental sensualism married to the parisian classicism of Guerlain.

The 2005 creation of Jean Paul Guerlain Plus que Jamais is finlly entering the Parisiennes line as a "grand classique" (a term with which some disagree on this particular fragrance) encased in the famous napoleonic bee bottles, available at Guerlain boutiques. I guess this makes its former Baccarat bottle a valuable collectible, so keep this in mind if you do possess one such bottle.

Also, on May 1st a Lily of the valley (Muguet) based parfum will be issued as a commemoration of the lovely french tradition to offer this flower on that day.

In addition the "Home collection" will include an Eau de Lit (bed and linen water) fragranced with orange and four home fragrances: Bois des Indes (=indian woods), Hiver en Russie (=Winter in Russia), Contes Tahitiens (=tahitian tales), Boudoir Vénitiens (=venetian boudoir)
They sure sounds interesting and what could be more luxurious and decadent than using a Guerlain home fragrance instead of all those middle of the road things that can look so tacky?

Last but not least, the "Aqua Allegoria" line, after a rather mediocre course in the last couple of years (despite some lovely offering in the first throes after its launch) is introducing Mandarine-Basilic and Angélique-Lilas, the one greener and fruitier and the other more romantic and floral.
Available at major department stores late in spring.

"The proof is in the sniffing!" like we always say at Perfume Shrine.

Assorted info thanks to cyberpress and Mario Girard.

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