The winner of the draw...

....for the Tijon grand prize is Amelia Fortes. Congratulations!!
But our gracious sponsor is nothing if not generous, so EVERYONE wins a token prize! Very cool, huh?

So everyone email Jovan directly at jovan (@)tijon.com (without the parenthesis) with your username, real name, shipping data and a phone number so she can have your prizes in the mail soon.
Please remember to use Perfumeshrine draw in the title of the e-mail. And if you followed the Tijon Facebook page you'd be informed on all giveaway and sampling opportunities too.

Thanks for participating and more writing on the blog soon, promise.

Summer Giveaway: Win a Goodies-filled Tijon Beach Bag

The time is finally here. Vacations and I'm going away. But fret not. The PerfumeShrine has prepared a fabulous giveaway for our fabulous readers thanks to our resident sponsor the fabulous Jovan of Tijon Fragrance Lab and Boutique.

The contest:
Tell us about your favorite beach scent memory. It can be a story about your favorite beach fragrance, your favorite beach vacation or anything involving the beach and a vivid scent memory.

Contest is open to any Perfume Shrine member in the world! Contest ends August 14th. Winner will be announced on August 15th.

The prize:
The winner will receive a Tijon beach bag filled with all kinds of wonderful gifts from our Tijon boutique. Grand Prize Value: $500.00

Please note: this is NOT an ordinary beach tote bag. The Tijon beach tote folds out to become a beach blanket for two and includes 4 sand stakes so that the blanket stays put!

Kαλό καλοκαίρι! Have a great summer!

A Brief History of Deodorization

Battling bad smells has been a millenia-long battle for humanity. Fighting body odor specifically has been a battle against our very own human make-up. With the exception of those carrying the gene ABCC11 (which makes for no armpit smell), common amongst the populations of the Far East,  the vast majority of us of European, African, Central Asian and Native American descent have the sort of apocrine glands in the armpit and groin which secrete a sort of sweaty liquid that when mixed with surface bacteria develops body odor.[...]

The very interesting thing is not the invention of deodorant (and anti-perspirant, which debuted in the early 20th century based on aluminum chloride first marketed under the suggestive name Everdry) but the power of marketing. Women, American women in particular, were especially targeted in typically sexist campaigns which implied that their natural odor was repulsive to heterosexual men, therefore they had to rely on a deodorant or anti-perspirant in order to land the man of their dreams.

An advertisement from the Walter Thomson Archives, at the Duke University, proclaims in the very title "Within the Curve of a Woman's Arm. A frank discussion of a subject too often avoided." Including lines asking "Would you be absolutely sure of your daintiness?" and "Does excessive perspiration ruin your prettiest dresses?"

The agressive campaigns by the Odorono Company, giving their address as Ruth Miller, The Odorono Co., 719 Blair Avenue, Cincinnati, Ohio, promised the "so simple, so easy, so sure" solution for that "problem", imaginary or real.

You can find the entire article on Fragrantica on this link.

A Vetiver Crisis Averted?

IFF and Unilever Launch Partnership to Improve the Lives of Vetiver Farming Communities in Haiti

Collaboration with Oxfam Great Britain, Heifer International and the Ford Foundation Delivers a Strategic Social Investment

LES CAYES, Haiti--(BUSINESS WIRE)--Regulatory News:

International Flavors & Fragrances Inc. and Unilever announced today a new partnership with leading non-governmental organizations to enhance the livelihoods of smallholder vetiver farmers in Haiti. The partnership, Vetiver Together, aims to sustainably improve food security, increase yields, and diversify income, while working to support women’s empowerment and environmental conservation. 

Vetiver oil is a common ingredient in many fragrances and an important crop for Unilever, found in brands such as Axe and Impulse. Haiti produces some of the best vetiver in the world, and many farmers rely on cultivation of the root for their entire source of income. But, due to economic pressures, farmers often harvest the roots before they are fully mature, leading to low prices, poor oil yields, deforestation and soil erosion. The partnership will help farmers address these challenges as well as provide training to community members - including in crop and livestock production, soil conservation and nutrition - to help improve social conditions and diversity of farm production and food security. 

The project is a strategic social investment that recognizes that improving smallholder and community livelihoods and strengthening the Haitian vetiver supply chain are mutually beneficial. It is supported by the Enhancing Livelihoods Fund – a partnership between Unilever, Oxfam Great Britain, and the Ford Foundation which backs innovative models to improve agricultural practices and have a positive social impact, particularly for women.

“IFF relies on small farming communities for many natural products. These farmers, their families, and communities are an important part of our supply chain,” said Andreas Fibig, Chairman and CEO of IFF. “Sustainability is a key enabler of our Vision2020 business strategy, and this partnership is the embodiment of one of our key sustainability strategies, Sensational People, in which we engage our employees and stakeholders to make a positive difference in the world.” 

“Sustainability is integral to how we do business at Unilever – we aim to enhance the social and economic livelihoods of millions of smallholder farmers in our supply chain,” said Dhaval Buch, Chief Procurement Officer of Unilever. “Creating a more resilient supply chain is essential to make real impact on the ground. Partnerships, like Vetiver Together, are instrumental if we are to achieve the level of systematic change that is necessary across industries and supply chains.” 

Heifer International will implement the project and provide access to livestock which delivers both an additional food source and diversified income through products that can be bartered and sold at market.

“Livestock is a vehicle to support families and communities, provide highly nutritious foods, empower women, and manage economic risk,” said Pierre Ferrari, CEO of Heifer International. “Coupling livestock with improvements in the quality of the vetiver crop through optimized conservation practices makes Vetiver Together a true example of the good that can happen when multi-stakeholder partnerships are managed and executed with care.” 

“The Enhancing Livelihood Fund is particularly interested in supporting Unilever suppliers develop new business models that improve conditions for women, workers and smallholders in an innovative way. We have learnt from previous work, suppliers play a critical role.” said David Bright, Head of Economic Justice of Oxfam GB. “This is why Oxfam together with Unilever and the Ford Foundation set up the Fund to support Unilever suppliers.”

Information via

http://www.businesswire.com/news/home/20160714005922/en/

Serge Lutens A La Nuit: fragrance review and musings

Dedicated to the night and voluptuous, feminine women everywhere, A la Nuit by Serge Lutens is probably the most life-like rendition of night-blooming jasmine in all of perfumery. The narcotic, star-petalled flower hypnotizes all who come into contact with it on a warm summer's evening, when the air is filled with promise of romance and sensual abandon. Heady, sweet, laced with honeyed and resinous notes that weave their own web of seduction, A la Nuit employs several different varieties of jasmine: Moroccan, Egyptian and Indian. Surrendering yourself to its temptation is akin to reaching erotic zenith...

via

Jasmine is plentiful in southern Europe and northern Africa from where Lutens was inspired; lush, narcotic, dense with clotted cream at night-time, making the heart ache with its sweetness, fresh and bubble-gum worthy with green dewiness in the mornings. But while we, perfume lovers, like to mock and taunt each other about the fecal reminiscent particulars in it, specifically the combination of moth-balls indole and peachy-creamy lactones, plus many other wonderful and weird chemical additions that talk to our sensitive human hormones, hearing it being invoked by your beloved in an intimate setting can turn into unsettling quickly. How stimulating is the invocation of #2 in the bedroom? Not particularly for most, I'd wager. Let this be a lesson to test this glorious specimen of true jasmine first, before plunging headlong into it.

Created in 2000. Fragrance Family: Floral Oriental 
Perfumer: Chris Sheldrake 
Fragrance Notes A La Nuit by Serge Lutens: jasmine, grenadine, beeswax, musk and benzoin.