.jpg)
Valentina flirts like an Italian at an opera opening night, kicking the heels underneath and pinching their cute boyfriend's bottom naughtily but -bottom line!- harmlessly. Valentina de Valentino is bright, with sunnier, citrusier elements, a small subfacet of spice (anise and clove-cinnamon?). You feel the floral bouquet (orange blossom, jasmine and tuberose) in the Valentino fragrance most when comparing wrist-to-wrist with another perfume in the genre: Compared to Coco Mademoiselle, for instance, the patchouli in the Chanel is positively camphoraceous side-to-side and the whole seems less floral. Even so, lovers of the latter would probably like the former, sweet tooth and its hint of castoreum & earth in the "white truffle" accord. This latter element is a hint that they might have been inspired by the seminal Une Rose in the F.Malle line, but of course the Valentino perfume is tamer; there's only a wink of "earthiness".
Valentino focuses on how the creative team has envisioned the new fragrance for the modern audacious woman. I suspect they sat down and saw the void of a fragrance for youngish women on the prowl in their portfolio; and who can blame them?
The photographic campaign by David Sims sees Freja Beha Erichsen shot in a deserted Rome at night-time, after escaping a boring soiree (it's a cute commercial!).
The packaging revisits the ideas of Valentino couture, especially the pastel colours of the past three collections; femininity, audacity and sobriety. All these translate into a bottle that is delicate and surpemely pretty to look at on your vanity with its gorgeous flowers embossed on it, like a small corsage.
Notes for Valentina de Valentino:
Calabrian bergamot, white truffles from Alba, jasmine, orange blossom from Amalfi, tuberose, strawberry, wood notes, cedar, and amber.
All photographs (except for official ad) © by Elena Vosnaki. Click to enlarge.
