Showing posts with label top 10 bestselling fragrances in France. Show all posts
Showing posts with label top 10 bestselling fragrances in France. Show all posts

Friday, January 16, 2015

Top 10 Best-Selling Feminine Fragrances: France 2014

Best-selling fragrances lists are a very popular feature of the Perfume Shrine blog and for a reason: they provide probing into the psyche of the masses ~which we perfumistas love to think are distant from ourselves and yet we feel a pang of welcome "belonging" when we find one of our favorite perfumes in them! Ever the optimists, I should wager. Listing also has the added benefit of enraging so many with so little effort, so if you're generally grumpy it's great ammunition as well.
In any case, if you haven't consulted our Perfume Best-Sellers Lists they're all grouped (by country and by year) on the Right Hand Column of this blog, so scroll down to get a look. For this post we venture into France...land of Parisian chic.

the timeless La Deneuve; one of us actually (via)

The French top sellers list of perfumes is always a great way to discuss the cultural differences (or rather the differences we think there exist, please consult my introduction on this article for more thoughts) between American and French tastes in perfumes. After all, the French style of perfume has been very narrowly defined in past decades, though globalization, emerging markets and the rise of industries in other lands has helped change/broaden that.
So without further ado, here is the full list of French best-sellers for 2014 according to the NPD Group analysis of the market:

1. Lancome La Vie est Belle qualifying for 5.3% of the market (66 millions euros)
2. Dior J'Adore (last year's #1)
3. Guerlain La Petite Robe Noire
4. Chanel Coco Mademoiselle
5. Chanel No.5
6. Yves Saint Laurent Opium
7. Thierry Mugler Angel
8. Dior Miss Dior
9. Guerlain Shalimar
10. Kenzo Flower by Kenzo 


What do you think? Agree, disagree, surprised? 
Share your thoughts in the comments and share what you smell on people in your area if you like!


Related reading on Perfume Shrine:
Best-selling Fragrances USA & France 2013 (1st quarter)
Top 20 Best-selling Fragrances for women in France for 2011,
Best-selling Fragrances UK 2014,
Best-selling Fragrances Brazil 2011,
Top appreciated fragrances France 2012,
Past ascribed gender: Best masculine fragrances for women, best feminine fragrances for men

Thursday, December 20, 2012

Top 10 Most Popular Fragrances in France 2012 for Men & for Women and Favorites for the Opposite Sex

Best-selling lists are always interesting to ponder on as they reveal more than merely shopping habits. When it comes to how women view specific perfumes as "ideal" (or close to ideal) however it gains on even more esoteric nuances as it bypasses the obstacle of price hindrances or availability. To that end Promise Consulting Inc has generated a most interesting research comprising 1082 women 18 years old and upwards (out of which 1000 are perfume buyers themselves), conducted between 28 November and 15 December 2012 which resulted on a list of perfumes that French women view as close to what they consider "ideal", as well as which perfumes they find best for offering to men. Men on a similar pool of subjects were also asked which perfumes garner their interest as "ideal" to offer to their women, as well as which they judge as most desirable for themselves. The results, posted below are most revealing. [NB.Please note these are my personal interpretations of the results and therefore the companies themselves or the research firm might disagree. I urge you to discuss your own opinions on them in the comments!]
via popthusiasm.blogspot.com
First of all it's a resounding affirmation which I have long held that the French consumer is comparatively conservative and relying on established brands with recognized "luxury cachet" (and is therefore a stark contrast to the USA best-selling perfumes list for the same year). Big companies do not invest money in their marketing and advertising budget without knowing this intimately. Campaigns such as Dior's J'Adore featuring Charlize Theron (and recently reprising silver screen icons to supplement the glamour) have helped make a sensation out of a perfume that very soon after its introduction it became the leader in the market. Niche fragrances are nowhere to be found in such lists, confirming the above view and validating the term "niche" after all.

It's intriguing to see that the women's preferred perfumes list doesn't vary much from the actual best-selling perfumes list for 2011: in short, what French women end up buying is what French women consider most desirable for themselves, hence the undisputed throne of J'Adore by Dior, which has been a steady best-seller for 10 years now. Florals, fruity florals, woody florals (Parisienne, Flower)  and "gourmands" (Nina, Lolita Lempicka) reign supreme. Although there is technically a "French style perfume genre", modern French women are  more fashion-conscious than that; market trends have marched on and women have embraced the trends no matter where they're situated.
Comparing with what men actually seek to gift their women with is fascinating: the notoriety and pedigree of classics (No 5, Shalimar) takes precedence over popularity, but not by too large a margin: J'Adore is sandwhiched between No.5 and Shalimar. A few other suggestions crop up which haven't been featured in the women's list. Generally it involves perfumes which have been best-selling for years before, such as Angel or Coco Mademoiselle, which women themselves do not mention in their most desired top-10 probably due to overexposure to them over the years of smelling them everywhere. Men, even French men, on the other hand seem to like familiar scents (scents they have smelled before) and they also like to lean on a stable, surefire standby that has proven its value before, such as a "classic". As Frédéric Malle puts it on the current issue of Vogue.fr: “A lot of people give Chanel No. 5 for the same reason they might buy an Apple computer—because they think they can’t go wrong.” Orientals seem more populated in the men's list than on the women's.

Men choosing for themselves is also interesting as opposed to what women find as best for their men. Although "fresh" is the default choice there are some interesting variations on the theme. Hugo Boss, Azzaro and Calvin Klein have sold their fragrances with a virility or modernity angle for ages and continue to do so. The classic Eau Sauvage by Dior features  highly in both sexes' lists (possibly rekindled by the 2010 commercial featuring Alain Delon scenes from 1960s film La Piscine). The celebrity or eye-candy factor might be why Dior Homme is on the list of women liking on men (a combination of scent and Jude Law fronted advertising), whereas the same fragrance doesn't appear on the "men for themselves" list. Generally men are proving more conservative in their choices once again.
There is the anomaly of women designating Chanel Allure Eau de Toilette (which is marketed to women!) for men. I can't possibly account for that fact other than to say there might have been some mix-up between names and gender-targeted smells and since Allure in eau de toilette is generally "fresh" (with citrus top notes and a clean powdery drydown) it might appear good for a man to wear regardless of the demographic it's aimed at. Le Male is higher on the men's list than on the women's list for men gift-giving,  I'm hypothesizing because the image of the androgynous (and being a "gay" favorite) creates a distance between established luxury and "hipness".


Top 10 perfumes that women appreciate as best for themselves (France 2012):

1.Dior J'adore
2.Dior Miss Dior (Cherie)
3.Chanel No.5
4.Nina Ricci Nina (apple bottle, modern juice)
5.Kenzo Flower
6.Yves Saint Laurent Parisienne
7.Guerlain La Petite Robe Noire
8.Lancome Tresor
9.Lolita Lempicka Lolita (original)
10.Nina Ricci L'Air du Temps


Top 10 perfumes that men appreciate as best to gift to women (France 2012):

1. Chanel No.5
2.Dior J'Adore
3.Guerlain Shalimar
4.Lancome Tresor
5.Dior Miss Dior (Cherie)
6.Chanel Coco
7.Chanel Coco Mademoiselle
8.Dior Pure Poison
9.Kenzo Flower
10.Thierry Mugler Angel


Top 10 fragrances that men appreciate as best for themselves (France 2012):
1.Hugo Boss Boss
2.Hugo Boss Hugo
3.Jean Paul Gaultier Le Male
4.Dior Eau Sauvage
5.Azzaro pour Homme
6.Calvin Klein CK One
7.Armani Aqua di Gio
8.Dior Farhenheit
9.Hugo Boss Boss Signature
10.Chanel Allure Homme Sport

Top 10 fragrances that women appreciate as best to gift to men (France 2012):
1.Hugo Boss Boss
2.Dior Eau Sauvage
3. Chanel Allure Homme
4.Armani Aqua di Gio
5.Chanel Allure (the women's Eau de toilette, please note)
6.Dior Homme
7.Hugo Boss Hugo
8.Azzaro pour Homme
9.Chanel Allure Homme Sport
10.Jean Paul Gaultier Le Male

 The data comes from Promise Consulting Inc in partnership with Huffingtonpost.fr, hence the pics.


Monday, July 11, 2011

Top 10 Best-selling Masculine Fragrances in France

According to a study by Promise Inc. conducted in April 2011 over a male specimen of 1000 online users in France, three are the main attributes of consumers of fine fragrance in the masculine sector: luxury status, perceived virility in image and an intermediary slot reserved just for Jean Paul Gaultier (a position between design and creativity in regards to bottle, content and house image).

The study seeks primarily "to decrypt consumer’s perception of fragrance brands for men, it also highlights masculine consumption patterns". "Male buyers in selective distribution networks (e.g., Sephora, Marionnaud, Nocibé ...) purchase 64% of perfumes they use. These however do not forget woman. Since, 41% of fragrances bought in selective network are offered to women. Finally, if male buyers buy on average one fragrance every 9 months, they are offered on average a bottle every 16 months".

The best-selling list of masculine fragrances in France, as of 2011 goes like this:

1. Huge Boss by Hugo Boss
2. Le Male by J.P.Gaultier
3. Eau Sauvage by Dior
4. Dior Homme by Dior
5. Farhenheit by Dior
6. Azzaro Chrome
7. Chanel Allure
8. CK One by Calvin Klein
9. Azzaro pour Homme
10.Habit Rouge by Guerlain

It is interesting to note both the international infiltration into a national market as well as the super-conservative status of online male consumers, opting for fragrances that for the most part have been circulating for the last 15 years on the market (with only two exceptions, Dior Homme and Allure, these two benefiting from the halo effect of their respective houses)

info via www.premiumbeautynews.com

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