Come Again?

According to Net coverage, singer Peter Andre was envisioning ...leading man George Clooney when he was giving the directions for his male celebrity fragrance Conditional (I'm almost this close to saying "Conditionner", although I realise it's a quip to his female one called Unconditional)
'If you can imagine George Clooney walking down the red carpet and how he would smell. That's how I try to imagine this smell,' femalefirst.co.uk quoted Andre as saying. Eh....riiiiiiiiight!
Now, what's the use of issuing an eponymous celebrity fragrance when you're setting the notes, so to speak, for consumers to fantasize about another celebrity in regards to it...that beats me!!