Showing posts with label opus IV. Show all posts
Showing posts with label opus IV. Show all posts
Thursday, November 4, 2010
Amouage Opus IV (Library Collection): new fragrance
This December, the House of Amouage is uniting the world against AIDS with the global release of Opus IV from its Library Collection. The latest inspiring creation was especially crafted to instill knowledge and empowerment in efforts to promote HIV / AIDS awareness by Creative Director Christopher Chong, who worked assiduously with renowned perfumers in Grasse.
“Our fragrances have always centered on delivering a distinct and compelling message, not just the creation of artistic and beautiful scents,” expressed Chong. “With the startling number of new HIV infection cases reported globally each year, education remains a powerful and paramount instrument to prevent the spread of HIV and grant universal access to HIV prevention, treatment, care and support services. Opus IV is our contribution to raising awareness on this growing epidemic across all corners of the globe, which today is one of the world’s most pressing public health matters.”
Chong added that Amouage is exceptionally proud to donate fifty percent of the worldwide profits from Opus IV to the National HIV/AIDS Prevention and Control Program (NAP) in Oman, an initiative supported by the Ministry of Health, World Health Organisation, United Nations Children’s Fund and United Nations Population Fund.
Opus IV opens with luminous and invigorating notes of Lemon, Mandarin and Grapefruit with a warm spicy mantle of Coriander Oil that awakens the senses. The heart is characterized by the sharp and exotic Elemi Oil, Cardamon and Cumin that pervades to a sweet blend of Rose Berries, Rose and vibrant Violet Leaves. This inventive fragrance finishes with woody and smoky undertones of Labdanum, Frankincense and Musk. The perfumer is Jacques Fior (of Etro fame) who has closely collaborated with Christopher Chong.
The Library Collection which now includes Opus I, II, III and IV, is a celebration of integrity, creativity and virtuosity. Inspired by the knowledge and experience drawn from the art of living, the Collection unfolds a contemporary face to Amouage while preserving the elegance and effortless classicism synonymous with the brand.
In the USA, Opus IV will be available at Bergdorf Goodman and MiN Crosby. In London, at the Amouage flagship at 14 Lowndes St, Harrods and Selfridges. Opus IV retails for US$325 3.4 oz
Subscribe to:
Posts (Atom)
This Month's Popular Posts on Perfume Shrine
-
First things first and if you think you have a lucky bone in your body, do drop a comment regarding the Advent Calendar that Tauer Perfumes ...
-
First things first: We are honored to participate for the 6th consecutive year in the Advent Calendar of Tauer Perfumes . You know what thi...
-
How many times have you heard that line in one variation or another? Or are you one of the sufferers who feels like you're going to erup...
-
Tauer Perfumes need no introduction: Probably the most successful internet-stemming indie fragrance phenomenon which built sufficient word o...
-
No note in perfumery is more surprisingly carnal, creamier or contradicting than that of tuberose. The multi-petalled flower is a mix of flo...
-
It was a few days ago that I came forward and announced that Andy Tauer is relaunching one of his less well known perfumes in his line: Eau...