Thursday, November 4, 2010

Amouage Opus IV (Library Collection): new fragrance

This December, the House of Amouage is uniting the world against AIDS with the global release of Opus IV from its Library Collection. The latest inspiring creation was especially crafted to instill knowledge and empowerment in efforts to promote HIV / AIDS awareness by Creative Director Christopher Chong, who worked assiduously with renowned perfumers in Grasse.

“Our fragrances have always centered on delivering a distinct and compelling message, not just the creation of artistic and beautiful scents,” expressed Chong. “With the startling number of new HIV infection cases reported globally each year, education remains a powerful and paramount instrument to prevent the spread of HIV and grant universal access to HIV prevention, treatment, care and support services. Opus IV is our contribution to raising awareness on this growing epidemic across all corners of the globe, which today is one of the world’s most pressing public health matters.”
Chong added that Amouage is exceptionally proud to donate fifty percent of the worldwide profits from Opus IV to the National HIV/AIDS Prevention and Control Program (NAP) in Oman, an initiative supported by the Ministry of Health, World Health Organisation, United Nations Children’s Fund and United Nations Population Fund.

Opus IV opens with luminous and invigorating notes of Lemon, Mandarin and Grapefruit with a warm spicy mantle of Coriander Oil that awakens the senses. The heart is characterized by the sharp and exotic Elemi Oil, Cardamon and Cumin that pervades to a sweet blend of Rose Berries, Rose and vibrant Violet Leaves. This inventive fragrance finishes with woody and smoky undertones of Labdanum, Frankincense and Musk. The perfumer is Jacques Fior (of Etro fame) who has closely collaborated with Christopher Chong.
The Library Collection which now includes Opus I, II, III and IV, is a celebration of integrity, creativity and virtuosity. Inspired by the knowledge and experience drawn from the art of living, the Collection unfolds a contemporary face to Amouage while preserving the elegance and effortless classicism synonymous with the brand.

In the USA, Opus IV will be available at Bergdorf Goodman and MiN Crosby. In London, at the Amouage flagship at 14 Lowndes St, Harrods and Selfridges. Opus IV retails for US$325 3.4 oz

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