It doesn't matter that Dior's Miss Dior perfume is a travesty on a thousand levels (the fragrance started out being called Miss Dior Cherie, it changed its formula into being unrecognizable, it took the name of the original 1947 Miss Dior perfume confusing consumers etc. etc; click on Miss Dior vs Miss Dior Cherie differences article to find out the whole truth). A new campaign is a new campaign nevertheless (starring Natalie Portman again, the premise for the new, more "serious" love angle they're pitching) and it will have tongues wagging, no doubt. Especially since Sofia Coppola is directing (i.e. the woman who was responsible for the delightful and oh-so-fun original Miss Dior Cherie campaign with a flirty Marina Linchuk set to Bardot's "Moi, je joue" tune years ago).
Here are the teasers, the whole commercial will air on February 24th.
I assume the line "Christian Dior said" refers to the Dior fragrances brand and not the actual designer...(who had been dead long before Miss Dior (Cherie) was even a spermatic thought at anyone's mind). Ah well, chalk it up into harmless fluff and enjoy the visuals.
"When he takes me in his hands...
...and whispers love to me...
...everything's lovely. It's him for me and me for him...
...all our lives, and it's so real what I feel, that's why."
The teasers are code-named "the fountain" (la fontaine), "the car ride" (la voiture), "the kiss" (le baiser) and "the garden" (le jardin).
Showing posts with label miss dior new advertising perfume campaign. Show all posts
Showing posts with label miss dior new advertising perfume campaign. Show all posts
Tuesday, February 19, 2013
Subscribe to:
Posts (Atom)
This Month's Popular Posts on Perfume Shrine
-
No note in perfumery is more surprisingly carnal, creamier or contradicting than that of tuberose. The multi-petalled flower is a mix of flo...
-
Christian Dior has a stable of fragrances all tagged Poison , encased in similarly designed packaging and bottles (but in different colors),...
-
When testing fragrances, the average consumer is stumped when faced with the ubiquitous list of "fragrance notes" given out by the...
-
Say the word jasmine among perfume circles and expect to see the characterisation of indolic being brandished a lot at no time. Expect to se...
-
Among perfume lovers' circles there are no other two words more despised than "old lady" perfume. Is it because often the peop...
-
In all of perfume speak, "musk" and "musky" has got to be the most casually utilized term, often taking on hidden nuance...