My reader Norma re-found for me this retro 1982 commercial for the classic Shalimar by Guerlain. The perfume needs no introduction, but the advertising is giving all the latest upstarts a run for their money: it ignites the imagination by giving hints, but it eschews cliches (how about that splash in the pool?); by conjuring glamour, yes, but not going into ridiculous lengths; by evoking romance, but saying that "forever" is perhaps wishful thinking. A masterful perfume commercial!
Click the link to view it on RetroJunk
(If anyone knows who directed it, please let me know)
The music to which the Shalimar commercial is set to is Frederic Chopin's gorgeous Ballade No. 4 in F minor, Opus 52.
Showing posts with label guerlain shalimar commercial 1982. Show all posts
Showing posts with label guerlain shalimar commercial 1982. Show all posts
Tuesday, September 6, 2011
Subscribe to:
Posts (Atom)
This Month's Popular Posts on Perfume Shrine
-
In my previous post I elaborated on what constitutes art in perfumery and what criteria must apply for it to be defined as such. Some perfum...
-
It's unusual in perfumery for the start of this century to encounter a modern composition which focuses on that loaded term which is dre...
-
There is a huge market of marketing all things French to Anglosaxons and in that respect the title of today's post is in part taken off ...
-
Niche perfumer Andy Tauer of Swiss brand Tauer Perfumes has been hosting an Advent Giveaway since December 1st, all the way through December...
-
First things first and if you think you have a lucky bone in your body, do drop a comment regarding the Advent Calendar that Tauer Perfumes ...
-
Andy Tauer, enfant gaté of the niche universe, and deservingly so, excells in three things in his fragrant sonatas: hesperidia, rose and res...