In a quite early exhibit of limited editions for Christmas (a time when companies issue their most lavish special flacons in the hopes of collectors splurging on themselves and those they love), the flagship fragrance of Kenzo in terms of sales, KenzoFlower, gets the Matrioshka russian-doll treatment. Matrioshka/Matryoshka is perhaps the most characteristic Russian souvenir, a wooden nestling doll, its Russian name (Матрёшка) deriving from the Russian female first name Matryona; often erroneously referred to as babushka (which actually means grandmother), it can depict young people or men as well. With its alleged history being that Sergei Maliutin admired a set of Japanese dolls that represented Shichi-fuku-jin (the Seven Gods of Fortune) and wanted to interpret it ruski-style around 1890, is it any wonder the Japanese are returning the compliment over a century later?
Kenzo is fond of flowers and thus in an unexpected twist he bases his latest fragrance for men on their image. Specifically he has envisioned the abstract tulipe sauvage: wild tulip, which Olivier Polge has materialised into Kenzo Power, a fragrance that encompasses the notes of bergamot, coriander, cardamom and cedarwood in a fresh woody composition which incarnates the new man according to Kenzo. Power rhymes brilliantly with Flower, the bestseller for women by Kenzo, which also focuses on an imaginary vision of a flower: poppy, this time. Flowers for men have seen a resurgence lately, after the gignatic flop of Incense by Givenchy which attempted to break the mould and offer just that: a floral for men. The rise of metrosexuals however signals a new lease for life for this genre and already Farhenheit 32 and Fleur du Mâle with their abstract synthetic orange blossom, as well as Dior Homme with its rooty iris by the same nose as Power, have paved the path for a braver stance on the masculine-aimed shelves of the average department store. Power doesn't sound too flowery, admitedly, but they promise a concept of assured power, masculinity and poetry as well, encased in a metal bottle that is inspired by the Japanese Saké bottles. First impressions talk about an overdose of spices for the fresh, biting effect, a powdery feel reminiscent of Dior Homme, aldehydic accents like Farhenheit32 and a salty aftertaste. It sounds like it should be an eminently fit to be shared between the sexes fragrance! Ladies take note! We can but wait: the new fragrance comes out in 20 August in an Eau de Toilette spray 60 ml retailing for 53 €. In the meantime I am leaving you with the artsy Japanese make-up and look of the Flower by Kenzo commercial from a few years ago.
Info and pic (photo Patrick Guedj for Kenzo) via aufeminin.com. Clip originally uploaded by SmokeyEye87 on Youtube
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