"Brut - launched in 1964 by boxing legend Sir Henry Cooper and famously worn by Kevin Keegan, who liked to splash it all over - this week celebrates its 45th birthday and its combination of sandalwood, bergamot, citrus and lavender is still instantly recognisable". {a perceptive reader tells me it's actually Cooper who was appearing on ads advocating splashing all over, there are factual mistakes on the quoted article from the Daily Record linked below}
They seem to be forgetting the crucial essence of this macho typhoon by Fabergé with the dog-collar chained on the distinctive green bottle ~the intense nitromusks garlanding it with all the bravado of a man who didn't have to try too hard and which made for several ones who did try too hard by overapplying this strong and memorable potion onto their burly chests in the hopes of "getting some". The now banned synth musks that were all the rage in the 70s have been replaced and Brut doesn't smell as daring. (please note the stuff in plastic bottles is a watered-down version as opposed to the glass ones)
But it's this masculine cologne anniversary that prompted several well-known people to reveal what reminds them of their youthful Saturday nights in an article in The Daily Record.
The replies vary from the (very British) Vimto drink to classic perfumes (Ma Griffe, Tweed) to simpler and predictable aromata (honeysuckle or newly-cut grass) all the way to more unexpected stuff (Elnett hairspray ~a scent I love myself and the only hairspray I use~ and sheep dung, a smell I do not but which is everywhere in Britain). One of them was basking in Bono's aftershave. Pity he didn't identify it for us.
Pic of Brut classic via 99perfumes.com
Showing posts with label brut. Show all posts
Showing posts with label brut. Show all posts
Sunday, August 23, 2009
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