BMW Canada is now using scent to sell financial products. Yup, you heard this right! In a rare and unusual display of originality and invention (not diametrically antithetical to the digitalised notions of scent use we had introduced on these pages the other day) BMW Financial Services under its Canadian agency of record, Candari, has produced an autoshow handout card that looks like magazine scent strips.
"Joy" is the brand's global platform tagged in the ad as "Joy is the scent of a new BMW". The recipient can open the fold-over tab which then releases a leather aroma, produced by New York-based scent marketing company Scentisphere. The concept was introduced in last week's Montreal International Autoshow.
According to Marketingmag.ca: "It was important for the ad to be 'visceral' because financing isn't as interesting a topic to car show visitors as new engines or designs, said Brent Choi, chief creative officer at Cundari. 'They're not as interested in purchase options, but we wanted to continue the BMW allure and excitement', despite the unglamorous nature of the product".
Expect to see it distributed at the Toronto International Autoshow in February, and again at the Vancouver International Autoshow in March.
Related reading on Perfumeshrine: Digital Scents & Teleolfaction
Showing posts with label BMW. Show all posts
Showing posts with label BMW. Show all posts
Thursday, January 21, 2010
Subscribe to:
Posts (Atom)
This Month's Popular Posts on Perfume Shrine
-
First things first and if you think you have a lucky bone in your body, do drop a comment regarding the Advent Calendar that Tauer Perfumes ...
-
First things first: We are honored to participate for the 6th consecutive year in the Advent Calendar of Tauer Perfumes . You know what thi...
-
Tauer Perfumes need no introduction: Probably the most successful internet-stemming indie fragrance phenomenon which built sufficient word o...
-
How many times have you heard that line in one variation or another? Or are you one of the sufferers who feels like you're going to erup...
-
No note in perfumery is more surprisingly carnal, creamier or contradicting than that of tuberose. The multi-petalled flower is a mix of flo...
-
We have a glorious giveaway today on Perfume Shrine, courtesy of niche perfumer Andy Tauer and his Advent calendar project he conducts every...