Thursday, October 30, 2014

A Coveted Position & an Invitation

It is with great joy that I am presenting you with my latest writing project, which will hopefully bridge a gap, that between the hardcore perfumista reading & participating on blogs & fora and the newbie, who is interested in the world of scent but wants clear info, without the burden of feeling being left behind on a hundreds posts, and possibly appreciates a less eccentric point of view.
Joining the team at, becoming their Fragrance Expert and building the Fragrance site from scratch is a great responsibility in addressing this gap and I hope to do it with the great insights that you, my dear readers, have given me over the years. It was an honor to be offered this position and I intend to give my due with great, engaging content.

In the meantime you can check out the site on the link and subscribe to my Newsletter if you like. The process is easy: you enter your preferred email address on the left hand column (under Free Email Newsletter) and hit Sign Up. That's it! The newsletters are going out just once a week, so they won't cram your inbox, every Sunday afternoon US Eastern time.

I'm sure that even seasoned perfume lovers might find an interesting nugget here and there on my new venue and please feel free to email me offering suggestions on themes! I will continue to write on this blog, where we can take it on a more personal and quirky level, as well as on Fragrantica, where I'm indebted to the kind owners who have treated me so nicely. So, Elena to the power of 3! You can roll your eyes now, I suppose ;)


  1. Congratulations! I'm happy for you and the opportunity that opens up, and I for one will continue reading one of my favorite bloggers! Συγχαρητήρια!

  2. What wonderful news, E!! So very happy for you. And I have signed up for the newsletter.

  3. Anonymous03:38

    Congratulations, I look forward to reading your new blog. So relieved you will still be here at this location!

  4. AKF,

    ευχαριστώ πολύ!! :-)
    Thanks for the vote of confidence.

  5. Carol,

    aww, you're so sweet, thank you very much!

  6. Anon,

    thanks a lot and promise not to disappoint!

    Here is a bit crazier and nerdier as it has always been.

  7. Congrats to you. Well deserved, for sure. Already signed up for the Newsletter.

  8. Anonymous12:57

    Oh, I am so happy for you. Perfume Shrine is my favorite perfume blog and I just signed up for the newletter. Very best wishes.

    Isabella in the Frozen North

  9. congratulations indeed! can't think of anyone better to fill the position!

  10. Jaime14:04

    Congrats, E! They're lucky to have you for their fragrance page.

  11. Congratulations, Dear Elena, the advancement in your career is well justified. xo Anya

  12. Excellent news, Elena!
    When do you anticipate your first post to appear on

  13. Anonymous21:36

    just now seeing this! congrats! look forward to seeing what you're developing over there.


  14. Anonymous18:24

    Congratulations! I have learned so much from this blog but still consider myself a newcomer to fragrance, in spite of having tried dozens of scents. I keep learning and discovering thrilling scents, which is the essence of this pusuit -- the thrill of discovering a new scent. Thanks for all the work you do in helping us find our way through the thicket of past and present fragrances!

  15. Fun! And how perfect for you! I look forward to hearing (and learning) more!

  16. Joan,

    many thanks for the vote of confidence, it's much appreciated! :-)

  17. Isabella,

    thanks honey, it's so good to hear you say so.
    And thanks for signing up!

  18. NFS,

    I was kinda startled at the rush and enthusiasm of the proposal and kind surprised I landed it out of the blue, but it's certainly a good step since it provides some stability in the writing stakes.
    Thank you for following and for your loyalty!

  19. Jaime,

    thanks for the very nice compliment, apparently they thought so too (*incredulous look around over my shoulder*) so can't complain.
    Always good to read about loyal readers' support. Thank you!

  20. Anya,

    much appreciate your expert opinion on these issues!
    Thank you for commenting to wish me luck. :-)

  21. Jovan,

    honey, it's all there, up, uploaded on (Click and you will see!)

  22. Thank you dear C for your wishes!

    I'm very much counting on you to pitch me themes or critique, trusting your opinion! :-)

  23. Anon,

    these are very lovely to read, I appreciate your saying so and promise to keep up with your expectations.
    Thanks for the vote of confidence!

  24. Unseen,

    yeah, the kind of project that both puts a challenge forth and keeps on sprouting interest for me.
    Thanks for your kind comment!

  25. Congratulations! Signed up for the newsletter. More fragrance knowledge coming my way!

  26. Anonymous05:28

    Congratulations to you dear Elena.
    I am so happy for you! And yes, dreams do come through.

    Looking forward to your newsletter since I still consider myself a newcomer to the fragrance world:-)

    Thank you for your dedication, inspiration and enthusiasm and best wishes for your new endeavor.

    Greetings from Vienna


  27. Basia,

    thank you for signing up! Hope you enjoy!

  28. Gina,

    thank you so much for your kind wishes and your enthusiasm in saying so!
    Promise not to disappoint ;-)

  29. Miss Heliotrope05:42

    humph - I was certain I wrote on this when I first saw it, no idea where it went. Congrats & of course I have signed up - can never not learn more.

    But do you get time to sleep anymore?


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