Once upon a time perfume advertising relied on more than a pretty face and a celebrity endorsement to make it soar. The sleight of hand inherent in the composition was evidenced in the visual representation of the fragrant message as well. A couple of times…literally.
Like in this Lancome Magie Noire fragrance ad.
The elegance of the message lies exactly into insinuating that which the name and the scent is suggesting: magic, conjuring, illusion. The power of the product standing alone is only rivaled by the spatially deductive and minimally eloquent Clinique perfume ads. A great success.
Related reading on Perfume Shrine: Vintage Perfume Ads, Perfume Advertising
Subscribe to:
Post Comments (Atom)
This Month's Popular Posts on Perfume Shrine
-
First things first and if you think you have a lucky bone in your body, do drop a comment regarding the Advent Calendar that Tauer Perfumes ...
-
How many times have you heard that line in one variation or another? Or are you one of the sufferers who feels like you're going to erup...
-
No note in perfumery is more surprisingly carnal, creamier or contradicting than that of tuberose. The multi-petalled flower is a mix of flo...
-
It was a few days ago that I came forward and announced that Andy Tauer is relaunching one of his less well known perfumes in his line: Eau...
-
First things first: We are honored to participate for the 6th consecutive year in the Advent Calendar of Tauer Perfumes . You know what thi...
-
When testing fragrances, the average consumer is stumped when faced with the ubiquitous list of "fragrance notes" given out by the...
Entrancing.
ReplyDeleteLove this.
ReplyDelete