Monday, October 19, 2015

The Truth About Patchouli Chypres or Floral Patchoulis: Not So Recent After All

Many perfume aficionados have noticed the ubiquitness of patchouli oil in modern fragrances; either in the form of the "fruitchouli" fragrance where the dominance of patchouli is given a sweeter overlay of usually berry fruits or in the form of the "floral patchouli" which we affectionately call the "nouveau chypre" (or "pink chypre" perfume). Technically nevertheless at least the latter is not as recent as all that.

via

In fact these so called patchouli "chypres" as many have suspected all along are not "true" chypres perfumes. Rather the dominance of floral notes plus patchouli and the relative lack of animal notes and musk places them in a slightly separate group which I had been meaning to tackle for a long whilte. That group however is none the less revered taking into account the many classic perfumes which are classified within it.

These floral patchouli perfumes have mainly become possible through the introduction of "luminous/transparent jasmine" in the late 1960s aka the Hedione ingredient which "reads" as fragrant lightly green air above the jasmine vine. The pliability of this material makes it the perfect bridge between the sweet medicinal-woody note of patchouli and the rest of the floral components. Indeed most of the patchouli perfumes with dominant floral elements are fitting neatly into the 1970s and 1980s slot: Diorella (1972). Aromatics Elixir (1972). Coriandre (1973). Paloma Picasso (1984). Knowing (1988).

If you think about it the "nouveau chypres" with Narciso for Her eau de toilette being in the vanguard didn't deviate much from this path. The patchouli is "cleaned" up of its darker chocolate and peppery aspects but the woodiness prevails alongside a modern Amberlyn (ambrox) base and the overlay of sweet orange blossoms; a noticeable floral component.  White Patchouli by Tom Ford also divests of the dirtier aspects of patchouli and increases the white flowers antel it's a prime example of the contemporary translation of this concept. There is also the new Aromatics in White by Clinique; fittingly a flanker to the original Aromatics Elixir perfume from the 1970s. I have noticed that the use of "white" in the name lately has taken to suggest a sizable slice of patchouli in the modern style.


In what concerns the Diorella fragrance by Dior the main chord is built around Hedione-Helional-eugenol-patchouli. The fact that Helional used in 5% quota in the formula carries an airy and watery hint with it speaks volumes; it's no coincidence that Diorella works very very well in the heat! Especially combined with the copious citrusy essences on top. Hedione 10% and cis-jasmone 2% plus natural jasmine absolute gave the richness of the classic Diorella floralcy. Rose only played a very very small part in the original composition. A hint of peachy note was possible through C14 aldehyde. The softness of that note plus the airier-watery components conspire to give an illusion of melon to our noses.

Some of the basic components in Diorella are also taken unto Aromatics Elixir by Clinique though the formula there takes a turn for the rosier and darker without pronounced citrus notes. Helional and Hedione again combine with patchouli as well as vetiver (for an enhanced earthy feel) and woody violets. The bouquet is further enhanced and "opened" with lily of the valley synthetics like the air seeps into a newly opened bottle of red wine and lets it "breathe". I always find that either Hedione or lily of the valley are the decisive "keys" with which a composition of formula unlocks its message.

I'm using the example of Aromatics Elixir to further discuss the likes of Aramis 900, Paloma Picasso and Knowing by Estee Lauder. These form a tight group of kinship. Not coincidentally the common perfumer at the helm of IFF and commissioned with the work for Lauder (Aramis and Clinique are both Lauder companies) was Bernant Chant; he of Cabochard (a more hardcore leather chypre fragrance) as well as of Aromatics Elixir and of Aramis classic for men. 

Knowing in particular is an undersung marvel and "reads" today as a very venerable authentic chypre thanks to its perfume-y powdery character. But its progeny must be traced into the floral patchoulis of the previous decade. Specifically Coriandre.

In Jean Couturier's Coriandre fragrance the key ingredient is the similarly jasminic Magnolione (comprising 20% of the formula) alongside 10%  patchouli. The rose base is founded on geranium making the trasition of Coriandre into a shared fragrance more easily imagined. The spicy top predictably includes coriander but also the intensely green "budding" note of styralyl acetate (the scent of budding gardenias) and ylang ylang. So it's again a floral aspect given a woody underlay (apart from vetiver and cedar ingredients there's also sandalwood; arguably the genuine Mysore variant back in the time of original launch of the fragrance.

The difference with Knowing is that the American taste for almondy fluffiness manifests itself via the use of heliotropin, while there is also the component of a white floral that makes its presence known: tuberose with its bubblegum facets turned up a notch.

In Paloma Picasso/Paloma Mon Parfum the perfume is saturated in castoreum which might trick us into believing we're dealing more with a hardcore chypre a la Cabochard than with a "floral patchouli" as we defined it in the introduction of this primer. But the thing with perception -and the point of this primer- is that it is influenced by context. In yesteryear's milieu perfumes like Knowing or Diorella were differentiated from the more tightly clustered classic chypres. In today's comparison with the syrupy fruities or even the "nouveau chypres" they seem like the end of the hardcore spectrum. Similarly the newer contestants to the throne appear like the emperor's new clothes whereas they form the distant relative to a long line of noble lineage.

If Francis Kurkdjian and Christine Nagel (both credited with Narciso For Her; Nagel specifically also the founder of the fruitchouli with Miss Dior Cherie) created something new, like Isaac Newton they must have seen further by standing on the shoulders of giants.

Related reading on PerfumeShrine:
Perfume Primers: Chypres for Newbies
The Chypres Series: History, Landmarks, Aesthetics, Contemporary Fragrances
Perfume Primers: Aldehydic Florals for Beginners
Chanel No.19: Woody Floral or Green Chypre?

Friday, October 16, 2015

Halloween Preparations: Scent & Beauty

With the fun time of the year coming up soon, I have compiled an easy guide that is all treat, no trick, with various fragrance suggestions and beauty products that evoke pumpkins, ghouls, jack o'lanterns and naughty playtime. You can find it on this link on Fragrance.About.com

pic found via

If you're buying gifts for late October or November occasions there is also another guide with expert quotes from perfumer Aaron Way and niche boutique owner David Pirrota which you can access on this link. 

And since many of our readers are 80s and 90s folks, you might enjoy this slideshow paying homage to the 25 years (25, man!!!) anniversary of the airing of Beverly Hills 90210 Spelling produced TV-show. Find out what fragrance would Kelly, Brenda, Dylan, Valerie and all the other kids at West Beverly High would wear if given half a chance.

And please feel free to share your own fragrance & beauty suggestions/experiences in the comments below. 

Thursday, October 8, 2015

Reader's Mail: Suggest things similar to Le Labo Patchouli 24 and Chanel Coromandel

The lovely reader Denise is kindly asking: "Can you please let me know if anything is similar to Patchouli 24 (Le Labo)? I tried Bulgari Black more than once & I don’t think it’s remotely similar to Patchouli 24; also anything similar to Chanel Coromandel? These 2 are so very expensive, so that’s why I’m wondering if there’s something similar. I read Prada is similar but have no clue which Prada. I like anything smokey, incense, nothing flowery or sweet."


My initial thoughts run to Zino by Davidoff and Borneo 1834 by Serge Lutens (a comparison of both fragrance with Chanel Coromandel perfume on this link) and to La Troisieme Heure by Cartier (XIII, in their boutique circuit) though that one doesn't come cheap either, Mona di Orio Cuir and Sonoma Scent Studio Fireside Intense as alternatives to Patchouli 24. Despite the name one has to remember that the Le Labo scent smells mostly of birch tar.

The Prada referred to is the original Prada eau de parfum by Prada for women (2004). In my personal view it's not a smell alike to Coromandel (and even less so to Patchouli 24) but in the same family.

 For incense suggestions we have Incense Week, where I categorize lots of incense fragrances and review them in detail. Denise and anyone interested in that sort of fragrant vibe can also check the Woody Oriental section and Woody Chypre section of these pages.

Can you help her out? Please write your suggestions in the comments below this post.

Related reading on Perfume Shrine: Twin Peaks, a guide of smell alikes 

Monday, October 5, 2015

"Perfume does not have a function. It's more than a function. It's not necessary. It's not particularly useful."

Thus presents the aphorism perfumer Jean Claude Ellena. And Christine Nagel, co-head perfumer at Hermes perfume development, quips: "It's impossible to wear a perfume that you don't like. If you took more time to smell people rather than looking at them you would understand them better. If you took the time to do that."

A very interesting interview of both Jean Claude Ellena and Christine Nagel is uploaded on the NY Mag on this link by Kathleen Hou. They explain how we can't be with people whose smell we don't like, whether Hermes soap is superior to all the other soap around, how marketing and perfumery work in weaving fragrant stories and how the two perfumers have almost fallen in love...with each other's work that is. Read on for interesting insights.

Thursday, October 1, 2015

Miu Miu eau de parfum: fragrance review

Has Miuccia Prada exhausted the fragrance concepts for her own brand and has expanded into its sister brand, Miu Miu? More like the youthful yet sophisticated Miu Miu label needed that which it was lacking; a lifestyle fragrance. Miu Miu eau de parfum comes along to fill that void (and alas not   the one in perfume lovers' hearts) and, although nothing seismical, it is a decent enough composition aiming to be the introduction to perfume for the quite young ladies who look up to the unique Prada fashion sense.


Unsurprisingly the formula was developed by Daniela Roche Andrier, the fetish perfumer of the Prada fragrance stable (and also famous for her creations for Bvlgari, Bottega Veneta, Martin Margiela Untitled and Marni), and bears a quota of her graceful trademark. Although when I first smelled Miu Miu eau de parfum I wasn't bowled over by the innovation and in fact wracked my brains to put my finger on what it reminded of (read on), I have to admit that it is not unrepresentable, at least compared to all the syrupy stuff around, and would probably sell quite well.
The collaboration of Miu Miu with Coty Inc. (the Prada frags are developed with Puig) definitely meant that the perfumer was subject to several focus group tests as well as meetings with the project managers team. This usually means creativity isn't given free rein.

The composition in Miu Miu eau de parfum tethers between the freshness of green notes and quite sharp floralcy of lily of the valley, rendered through modern synthetics, since the old golden standard, hydroxycitronellal has been heavily rationed, and the warmth of something that is almost patchouli-like, yet it's not.

The sharp lily of the valley fragrance note and the green jasmine (similar to the ethereal one in Marc Jacobs' discontinued Blush) is fitting the neopuritan aesthetics of the Miu Miu brand, so one can totally see the choice from a strategic, branding point of view. The woodsier background can be explained via the need for something that resonates with the sweeping trend in feminine launches of the past 15 years: something with patchouli notes...

The familiar faint patchouli chord that is indeed pack & parcel of almost every new fragrance launch aimed at the under-45 crowd (and even some aimed above), at least ever since the introduction of Narciso for Her, the pioneer of the "nouveau chypre" fragrances [refer to this for chypre definition & perfume examples], is, astoundingly enough, not exactly patchouli oil. In Miu Miu eau de parfum the note has a hint of pepper and mainly a wood hue, sans the usual dark chocolate facet of natural patchouli essence. In fact the base note (especially on paper, as on skin it is more fleeting) reminds me of older aldehydic florals with green notes, like Lancome's Climat, but very faint. A wink by the perfumer?

We have touched the subject of fractioned essences before, when perfumers take a complex natural structure and extract only the odoriferous molecules they're interested in, tossing the things that give off notes for their particular purpose. For Miu Miu eau de parfum this involved what the producing company, Givaudan, calls "akigalawood" (try saying that 5 times quickly) which is basically a Givaudan trademark (submitted in May 2012 if that's of interest) made in alliance with Soliance.

This is how Boris, a leading biochemist within Givaudan explained it: “The mission of the Ingredients Centre of Excellence in Zurich, Switzerland is to employ enzymes to develop new fragrance ingredients, and it was within this context that the Biosciences team recently created Akigalawood®, where an enzyme known as laccase was used to transform a natural starting material into a new natural and captive perfume compound. Akigalawood® has recently been commercialised in a leading men’s fragrance for the Brazilian market. This novel material has a profile similar to that of patchouli, combined with vibrant spicy aspects of pepper and noble agarwood facets. This enzymatic process, which only requires mild processing with salt and water, is also a far more environmentally friendly way to develop new raw materials for fragrance use.”

Miu Miu eau de parfum seems to be that triumph of new things that don't really feel new. Perfect for the nostalgic brand then with its 60s cat eye makeup and retro hairstyles, but not for the hardcore perfume lover.


The splendid bottle is inspired by the coveted Miu Miu matelassé leather handbags and the odd color combination reminds me a bit of Cacharel Loulou. The model in the campaign is Stacy Martin, shot by Steven Meisel. Song is Lesley Gore's "You Don't Own Me" (recorded in 1964).

There is also a dedicated website to the Miu Miu fragrance.

Shopping info: Exclusive to Neiman Marcus and Bergdorf Goodman from September to December 2015 in the United States. Already available in department store counters and Sephora (where I tested it) in several European countries. Starting from 55€ /£48 /$75 for 30ml/1oz eau de parfum. Ancillary body products also to be available. 

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