L'Incendiaire by Serge Lutens: the enigmatic commercial

Serge Lutens films a lonesome trip to the desert with a voiceover for his Paris Palais Royal release of L'Incendiaire fragrance. The masked loner looks like he's going to set fire to himself, but doesn't in the end. The otherworldly feel is compelling to watch.

L'Incendiaire is part of the Palais Royal line of fragrances in the bell jars, formerly under the auspices of Shiseido, alongside the fabulous cosmetics (lipsticks, foundation, makeup tools etc.)

For a full review of L'Incendiaire, you might want to check my review on Fragrantica. I'm going to post a more "personal" one on these pages too, soon. Price for the new L'Incendiaire by Serge Lutens is 600$US.

Guerlain Santal Royal: new fragrance

The upcoming launch by the historic house of Guerlain is called Santal Royal and comes in a bottle in the style of their "Eau de lit" and "Eau de lingerie" scents, but dressed in pitch dark black, with a gold filigree label and a cap and adorned with a tassel in black & gold hanging from the neck.

borrowed via Jaroslav's blog

Guerlain Santal Royal is an oriental woody perfume with spicy overtones that heralds the coming of the cooler season, in the manner of "cashmere scents" we perfumistas here on PerfumeShrine like to annotate to autumn and winter. Jan Masters describes it as "an evening scent, although I could imagine it cheering up grey days as if cosying up in a cashmere wrap."
Of course pair Guerlain and sandalwood in the same phrase and everyone thinks of Guerlain Samsara (with the lone historian reminiscing about Guerlain Santal parfum from the first years of the 20th century), but we're told this is a very different perfume.

Santal Royal is a Harrods exclusive launch for the opening of their Salon de Parfums, retailing at £125 for 125ml of fragrance and the scent is composed by resident perfumer for Guerlain Thierry Wasser. Harrods are plugging the Salon des Parfums, a new abode for perfume enthusiasts on the 6th floor, which opens on October 16th at 8pm, attendance by invitation only. The fragrance will eventually arrive on boutique counters as well.

The fragrance notes for Guerlain Santal Royal include the eponymous mystical note of sandalwood, coupled with cinnamon and fresh neroli on the top, while the deeper, denser notes of warm amber, musk and leather rise from the base. Preliminary reportage suggests also a note of rose and oud in the formula that isn't mentioned in the official breakdown.

My own addition is that now that the sustainable Australian sandalwood plantations of Santalum alba have been fruitful we're set for a new wave of sandalwood fragrances that will reprise that most prized of woody notes. Assuming of course that Santal Royal contains said ingredient.

The winner of the draw...

...for the Down East Basics giveaway is Heather Sebastian. Please email me using Contact with your shipping data and telephone number (for the courier) so I can see that you get your prize in the mail.

Thanks everyone for the enthusiastic participation and till the next one!

Boss Nuit pour Femme: fragrance review

I sometimes ask myself what does it say about a particular fragrance if I'm not even temped to seek out a sample of it, but eventually get to try it because one ends up on my lap anyway. Usually it's time-honed experience suggesting the jus looks unexciting; and most of the time it ends up getting me bored to the point of having my eyes glaze. The Boss range of fragrances (with the possible exception of Deep Red) continues to induce yawns from me despite my appreciation of the razor-cut "sharp" pants, the impeccable trim-fit men's suits in endless variations of grey, the double strap monk shoes or  the office-and-cocktails appropriate suiting dresses of the fashion brand. Boss Nuit pour Femme is no different, an innocuous peachy floral (with a hint of fruitchouli) and the standard ersatz blanched (rather than "white") florals in the heart to give an impression of "clean" elegance, in the spitting image of its ambassadress, Gwyneth Paltrow and her "clean obsessive compulsive living".

The blonde celebrity has been said to prefer it among her rather large perfume collection (of whom we became savvy through her interviews), but doesn't the point get diluted by her being sponsored to promote it? Besides, unless you're a lady who lunches, is Gwynnie the yardstick against which you measure the va-va-voom allure and intelligence your chosen perfume should radiate? I didn't think so.
Boss championed the concept of "the little black dress" for the release (surely an American stereotype of "dressy & elegant" by now) reminiscing me of Avon's Little Black Dress fragrance release (which is perhaps superior in comparison), but the ambassadress is better envisioned in crisp whites, the way Estee Lauder had brilliantly cast her aboard a sailing boat for their fabulous Pure white Linen perfume.

Boss Nuit pour Femme has mediocre sillage and rather poor lasting power and these two characteristics can be the kiss of oblivion when applied to a "safe" composition, rendering the whole as exciting as watching paint dry or having the telephone catalogue read to you to sleep. Clearly these are formulae not in risk of athazagoraphobia, i.e. the fear of getting forgotten.
The jasmine note doesn't come through in Boss Nuit pour Femme, leaving the task to the lactone of the peach and the moss (Evernyl?)/synth wood components to carry the torch. The "aldehydes" mentioned in the official notes are played down to only hint at scrubbed soapy lather rather than the intensity of brightness of classic aldehydics fragrances like Chanel's No.5 or Lanvin's Arpege. Although advertised as an evening fragrance, as suggested by the name as well, this is the perfect wallpaper scent for casual mornings/afternoons. Boss Nuit pour Femme is not totally bad in itself, just utterly blah; a drop of water on the window pane on a day of heavy rain. But judging by the continuous presence of Bright Crystal (Versace), Chanel Chance Eau Tendre, Gucci Premiere et al on the market, this "peachy shampoo genre" is here to stay…

Although I didn't have high expectations from Boss (the let down of Guerlain's thin and wan Limon Verde from last summer's Aqua Allegoria launch is colossal compared to this), it's disheartening to see that playing outside one's safe zone is strictly verboten in mainstream.

Secrets of the International Flavors & Fragrances: IFF Video on Taste & Smell

The at once entertaining and educational video below comes from Secret Singapore and highlights the procedure in the labs of IFF (the company behind some of your most beloved flavors, functional products scents and perfumes). The video includes the "electronic nose" and the focus group panel and evaluation description. [The pure "fragrance part" starts at 9:45]

Follow this link on Youtube.