Serge Lutens films a lonesome trip to the desert with a voiceover for his Paris Palais Royal release of L'Incendiaire fragrance. The masked loner looks like he's going to set fire to himself, but doesn't in the end. The otherworldly feel is compelling to watch.
L'Incendiaire is part of the Palais Royal line of fragrances in the bell jars, formerly under the auspices of Shiseido, alongside the fabulous cosmetics (lipsticks, foundation, makeup tools etc.)
For a full review of L'Incendiaire, you might want to check my review on Fragrantica. I'm going to post a more "personal" one on these pages too, soon. Price for the new L'Incendiaire by Serge Lutens is 600$US.