Friday, April 4, 2014

The winner of the draw….

…for Oud Caravan is Jean.
Congratulations and please email me using Contact with your shipping data so I can have this in the mail for you soon.

Thanks everyone for the enthusiastic participation and till the next one!

Thursday, April 3, 2014

Springtime awakenings: Green Fragrances & Green Shades in Perfumery

Among fragrance families, only "green" scents are classified through a visual connotation, specifically a color coding. You could argue that color plays an important role in the perception of fragrance anyway: "noir" or black connotes a sense of nocturnal danger, of priceless and unusual objects or of mighty seduction; spicy orientals are routinely being encased in reddish or brown boxes to evoke the materials associated with their make-up and the exotic East artifacts and textiles they are inspired of; marine scents come in blue bottles to recall the "big blue" of the sea they try to reference etc. And you would be right.

via pinterest

But green is a category all its own because the smell so categorically corresponds to the color for once that there is just no other way to "view" them: snapped leaves, mown grass, young stems retaining the dew, young buds striving to grow, pine needles all fresh and tingling in the forest air ... there's something about green scents that makes even the most die-hard urbanite of us yearn for the call of nature, of open spaces and of the freedom of an existence lived in a timeless way, in unison with earth. Today when the Green Movement is rampant, they seem particularly "now."

Green scents can be said to be unisex, though many women consider them more masculine or casual. But shed a thought for supermodel "The Body" Elle McPherson, a legend in the late 1980s and early 1990s and still a force to be reckoned with: her signature scent has always, famously been Guerlain's masculine Vetiver. Think of Sycomore by Chanel too: the concept was to offer a classically masculine targeted scent (a vetiver) to women who were busy buying off Les Exclusifs range. Or consider that super-sexy Christina Hendricks (of Mad Men fame) is a fan of the smooth green of Premier Figuier by L'Artisan Parfumeur!  Vetiver is technically a woody scent, coming from an exotic grass, yet because green packaging was first used for the first "stand alone" Vetiver (that of Carven in 1957) and all the others copied the color scheme, the association of vetiver with "green" has stuck!

via perfumeprojects.com

Green fragrances are not necessarily always "earth mother" types, "Om" chanters, dressed in hand-knitted woolies. They can be refreshing, upbeat, cheeky even! Etiquette Bleue by Parfums d'Orsay is a lively, citrusy scent which is underscored by greenery to render a playful and classic herbaceous ambience. O de Lancome is as fresh as tomorrow, its geometric packaging (in the words of Susan Irvine "reminiscent of 1960s wallpaper") denoting a modern sensibility; the basil, petitgrain, rosemary, witch hazel and vetiver notes give a decidedly green character to the hesperidic and floral notes that would speak of a simple cologne. Green fragrances can lean a bit more sophisticated too, borrowing facets from the fougere and chypre classification: Koto by Shiseido, Eau Parfumee au The Vert by Bvlgari, Diorella, Givenchy III, Safari by Ralph Lauren, Jacomo SilencesNiki de Saint Phalle and Eau Sauvage by Dior are all class acts in their own way and they all have perceptible "green" elements.
via pinterest

So beloved were these green scents once upon a time that the inclusion of a "herbal green" aroma in a functional product (namely the original "Herbal Essences" shampoo) has nostalgizers scouring Ebay for remaining bottles fetching stratospheric prices, even if only for opening the cap and getting a good sniff!

Green shades can technically veer into two main directions: fresh or resinous; leaves, floral notes with green elements such as lily of the valley/muguet and herbs are classified in the former (and accounting for green florals), with some citrus peel materials (bergamot notably) and grasses (such as galbanum) classified in the later, accounting for green chypre perfumes and green citrus fragrances.

Certain raw materials naturally tilt the scales into greenery indeed: galbanum, the driving force behind the classic green Vent Vert by Balmain (1945, its very name meaning "green breeze"), but also an indispensable addition to Chanel No.19, a green floral; pine needles (is there any other way to think of classic Italian Pino Silvestre but as intensely green?); cut grass, lemon leaves, petitgrain and eau de brouts (a by-product of the distillation of the Citrus aurantium tree), violet leaves (as opposed to violet flowers), mint leaves, spearmint, angelica, wormwood, lily of the valley (a green floral note indispensable to perfumers), even absinthe notes, all lend that touch of emerald that makes a composition at once majestically glow and refresh. Bring on the springtime greens!

Wednesday, April 2, 2014

Free Perfume Draw

Today I have a niche offering for our readers. A decant of Via del Profumo "Oud Caravan" is awaiting a lucky reader who will comment on this post below about how they feel about oud in general and arabic-inspired fragrances in particular.

Draw is open internationally till Thursday midnight and winner will be announced on Friday. Good luck!

Tuesday, April 1, 2014

Jack Eau de Parfum: Withnail has a fume!

Beloved actor Richard E.Grant, the tall gaunt guy with the piercing blue gaze we have come to adore since, oh at least The Scarlet Pimpernel, Withnail & I and Track 29, is launching his very own perfume "Jack" tomorrow, April 2nd at Liberty, London, UK. (And no, this isn't a joke, though I'm sure Richard thought about launching on April 1st being rather funny in a non funny way).

Jack eau de parfum has its own dedicated site, is proudly British and contains shall we say interesting notes. Not to mention that the celebrity launching it is someone how does create anticipation, contrary to many many others in this field.

Jack eau de parfum by Richard E.Grant is a unisex eau de parfum with fragrant notes of lime, marijuana, mandarin, clove, pepper, nutmeg, oud, vetiver, white musk, tobacco absolute and olibanum resin.

Monday, March 31, 2014

Nubile Forms, Their Voices Echoing in the Woods

Cacharel produced a romantic (and I bet to be discussed) commercial for the first flanker of Anais Anais in 3 and a half decades (the original was issued in 1978), Anais Anais Premier Délice.
Sarah Moon gives her place to Olivia Bee (barely 19 herself) for this time around, shooting what looks like teenager models having a hippie good time in the woods. Dora Baghriche and Olivier Cresp of Firmenich have composed the new fragrance (eau de toilette 50 ml sells for 39,90 euros at the time of writing, international launch set for April 2014). The scent of Anais Anais Premier Délice starts with green pear, bergamot, galbanum and orange, with the heart familiarly floral with peony and hyacinth, while the anchoring notes include cocoa and cedarwood.


It's an interesting, though not novel, approach, since the flanker is supposed to capitalize on a well-established brand, which however has lost much of its fresh, youthful appeal now that its original audience is comprised of mothers with their own daughters. So, in order to capture the daughters, L'Oreal, who hold the licence to parfums Cacharel came up with this plan. After all, three quarters of the sales of Cacharel come from the perfume sector!

What do you think? Wow or Yawn? (I refer to the advertising aspect, rather than the list of notes)

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