Tuesday, March 8, 2011

How Far Can One's Allegiance to a Brand Go? (vis a vis the Galliano Incident)

Last week's fashion news involved drunken stupor, brawl fights and a surprising revival of what we had deemed long forgotten past in the form of a "I Love Hitler" video captured on cell phone. The protagonist of all was fashion designer and formerly head designer for Dior, John Galliano who hurled anti-Semitic slurs on a Parisian outing, obviously under the influence of heavy liquor. The news traveled with the speed of lightning, Dior (LVMH actually) fired him and Galliano issued a non-apology apology.


Like reported on RealBeauty.com "Newsworthy events like these can, for better or worse, impact the way people view brands and celebrities. Many were impressed with the haste with which these songbirds and Galliano’s business partners distanced themselves from their entangled alliances". (Interesting correlation made, go read it)

Sidney Toledano, himself Jewish, opened the anticipated Dior Fall 2011 show with the following statement:
“Since its founding by Monsieur Dior, the House of Christian Dior has lived an extraordinary and wonderful story and has had the honor of embodying France’s image, and its values, all around the world. What has happened over the last week has been a terrible and wrenching ordeal to us all. It has been deeply painful to see the Dior name associated with the disgraceful statements attributed to its designer, however brilliant he may be. Such statements are intolerable because of our collective duty to never forget the Holocaust and its victims, and because of the respect for human dignity that is owed to each person and to all peoples. These statements have deeply shocked and saddened all at Dior who give body and soul to their work, and it is particularly painful that they came from someone so admired for his remarkable creative talent.”
I hate to break this to them, but there is some sketchy past in the house of Dior...

The crux of the matter remains: Where does that thin line between artist and public figure begin and end? When Woody Allen rocked the celebrity circuit and raised outcry with his admitting of being in love with Soon Yi Previn, things were different: Not only was Soon Yi not his adopted daughter (the adoption papers were in Mia Farrow's name), what most people missed was the fact that the two didn't even live in the same house! Woody and Mia never really shared apartments, instead choosing to each having their own. Plus the motive was love.
Art redeems, or rather, the artist can be brilliant in his art, although flawed in his human being comportment: When homosexuality was considered a "flaw" how many nowadays revered artists (from the Great Masters of painting down to classical music) would be outcasts in their societies?
Racial slur and hate however is something completely different. Different because it perpetuates that which art is supposed to suppress and man-handle: the beast in us.

Even Jean Paul Guerlain, an old guard veteran, rocked waters a little while ago, when his quote on working on the Guerlain classic Samsara, apparently hinted at his not believing in blacks slavery being that harsh. (catch that discussion on this link). His quote was qualitatively different because the offensive part in the press relied on a fundamental mistranslation: the N word was never actually uttered. LVMH summarily severed all ties from Jean Paul (we're not supposed to ever hear again his name in mystical relation to the creation of another new Guerlain launch...) and he publicly apologized. The incident was considered comparatively mild and put behind for digestion.

With Galliano, things are on a distinctly different path. Not only is he much younger than grandpa Jean Paul Guerlain, thus not able to claim age-related haziness, he's also in the midst of the cultural milieu that involves all races and religions of the world, all erotic persuasions and all possible human variables: fashion! If Jean Paul Gaultier, an equally formidable designer in his own right, says that Galliano's work never exhibited racism, then why is Galliano showing such an attitude in his words? And where do words end and opus begins? Where does the "do I as I say and not as I do" get in the way and mix up things? How can anyone endorse his fashions or eponymous beauty products and fragrances now without a twitch of guilt and self-loathing?
What is especially vexing is that Galliano used those epithets alongside a tirade against "ugliness" and (allegedly) bad taste in a manner that shows that the worst enemy of equality and dignity is one who has been raised on the wrong side of opportunity and who got a break thanks to his many talents. A serious pity...

What's your take?

Monday, March 7, 2011

Dita Von Teese Loves a Bit of Vulgarity in her Celebrity Perfume!

Gorgeous and always immaculate burlesque artist Dita Von Teese is no stranger to perfume loving: For years she has been an aficionado of Houbigant's Quelques Fleurs (a start of the the 20th century floral creation that was amber-boosted in the 1980s) which she has been loving since the age of 14. She's now developing her own perfume and what's more interesting: the raven-haired, porcelain-skinned beauty tweeted about the process!

"No fruit, no vanilla, no candy," she insists. "Velvet sensuality with a dash of vulgarity! I want to evoke passion with fragrance: intense love/lust and distaste/fear rather than merely popular acceptance." Dita counts Kilian Hennesy among her friends, to whom she had confided that she was troubled about wearing the same fragrance as her boyfriend's mother (Quelques Fleurs) and who had advised that she should either ditch the man or the fragrance [WWD], so the prospects of having a top notch creative team behind her fragrance is particularly optimistic. That plus her breaking the cookie-cutter mold image of beauty of course.
Among her other fragrance loves (see many more of them scrolling this link), if this is any indication, she loves Dior Passage No.4, a fragrance in retro packaging exclusively made for La Collection Particulière, a collection created by perfumer François Demachy that celebrated Dior's 60th birthday a few seasons back. Dior Passage No.4 we remind you is a rose based fragrance blended with notes of orange, pepper, amber and musk, and it is named after Dior's muse, France (Passage No.8 and No.9 are focused on iris and tuberose respectively)

Interestingly, as Dita is writing a beauty guide book and is preparing a make-up line of her own, she confesses that she actually likes to share her beauty secrets and perhaps perfume is just another one of them? We will see when we actually try out the eponymous fragrance, set to launch sometime late in 2011 (or early 2012 at the latest).

Any one care to guess what Dita's fragrance would entail?

Edit to add: The news arrived on our desks. Dita Von Teese's fragrance is called Femme Totale, it's a woody floral musk (aka "nouveau chypre" a la Narciso Rodriguez for Her) created by perfumer Nathalie Lorson and you can see the advertisement below. Femme Totale by Dita Von Teese opens with fresh bergamot, peony and Bourbon pepper. The heart includes Bulgarian rose, Tahitian tiare flower and jasmine while the base is warm with incense, patchouli, musk, guaiac wood and sandalwood.
I have to say the bottle looks totally unlike the curvalicious figure it got named after....

Friday, March 4, 2011

Ormonde Jayne Osmanthus Soap, Discount & New Stores

Ormonde Jayne is launching what many modern day perfume enthusiasts have been lusting over: a stunning new soap scented with Osmanthus. Two bars of triple-milled soap will be presented with a handmade soap dish made from bone china in the gold Ormonde Jayne gift box. The Osmanthus Soap Boxes will be available mid-March in good time for Mother’s Day.
£52 – includes 2 x 125g soap (paraben free) and bone china soap dish



Additionally Ormonde Jayne will be soon be opening two new points of sale on Avenue Louis in Brussels & on the prestigious Bahnhofstrasse in Zurich. The staffed concessions will stock the full range of products and the Perfume Portraits complimentary service will be available in both.The new points of sale will be opening in Brussels in late June & in Zurich on May 26th.

Plus a new Osmanthus promotion is under way on Ormonde Jayne e-store and boutiques: This month’s perfume promotion is Osmanthus and thus clients will receive a complimentary Purse Spray (10mls of Eau de Parfum) with every bottle of Eau de Parfum or Pure Parfum purchased in March. Keep your eyes peeled for more such promotions of the line each consecutive month!

Thursday, March 3, 2011

The winners of the draw...

...for the Puredistance Parfum Deluxe Set is Bloody Frida and for Atelier Cologne sample is Marianne. Congratulations to both and please email me using the contact on Profile or About page with a shipping address so I can have these out to you shortly.

Thanks everyone for the enthusiastic participation and till the next one!

Guerlain Mitsouko: fragrance review & history

Few perfumes are entangled in such mythos and in such erroneous rumours as Mitsouko by Guerlain. Mysterious, balanced, sumptuous, it's nothing short of a Gordian Knot which demands a swift cutting through its mysteries to arrive at the truth. And truth is not easily provided for this 1919 fragrance which closed the era of WWI and opened up Les Années Folles.

Famous patrons & their fateful stories on Mitsouko
Jean Harlow, the platinum blonde sex-pot of the 1930s who was born on March 3rd 1911, all slinky peignoirs and ice put on the nipples behind those satiny gowns, used Mitsouko in Dinner at Eight; it was her favourite fragrance in real life. Her platinum head was not what the creators at Guerlain had originally thought of: Mitsouko was right from the start destined for brunettes, while L'Heure Bleue was recommended for blondes. She gladly embraced both, much like she let her hairdresser put peroxide, ammonia, Clorox, and Lux Flakes on her naturally darker hair.
Little did Jean know that her first husband Paul Bern would be found dead and drenched in Mitsouko in a astounding case of a suicide just one week after the wedding. Rumours say that it was impotence that drove him to his act of desperation. Jean was put to record saying all three marriages she got into were "marriages of inconvenience". Perhaps the sad story inspiring Mitsouko perfume was a bad omen for her love life as well.

It certainly didn't really bring good luck to other famous patrons, such as the impressario of Les Ballets Russes, Sergei Diaghilev (who drenched his curtains with it) or Charlie Chaplin. In the unexpurgated diary of erotic authoress Anais Nin, Henry and June, Mitsouko features prominently as the perfume that June Miller asks to be given her by Anais. Of course, to follow the truism by Gore Vidal [1], lying had become Nin's first nature, so all bets are off on whether that actually happened: What remains is that Mitsouko was indeed Nin's scent of choice, alongside Narcisse Noir by Caron. Such is the repercussion of the scent in cultural heritage that a pop sensation of the late 1980s, the French duo of Les Rita Mitsouko christened themselves after it!

photo via toutenparfum

The Legend of the Creation: Myth and Misunderstandings


Lore on the inspiration of Mitsouko wants Jacques Guerlain to have wanted to pay homage to a popular novel of the time, La Bataille” by Claude Farrère. In it Mitsouko, a beautiful Japanese woman and the wife of Admiral Togo, is secretly in love with a British officer aboard the flagship of the Japanese fleet during the 1905 war between Russia and Japan; Mitsouko awaits with dignity the outcome of the battle, nobly overcoming her feelings. Hence derives the confusion about the spelling of the name: although Mitsuko [sic] is a Japanese word, neither is it spelled Mitsouko nor does it mean "mystery" as the official press of Guerlain would like us to believe. Like other perfume tales, it's just that: a romantic allusion to "zee love storee" that enslaves women's imagination and stirs men's loins.

It's a fascinating discovery to find that Mitsouko despite its technical mastery and sumptuous character, and my friend's wittism when sniffing off a vintage bottle that "it smells the way a porn film would", isn't one for seduction: Luca Turin in his 1993 French guide recommended against such a use. It's debatable whether he did so because he found it not immediately accesible for such a purpose or because he deemed it highly intellectualised to demean it via lowly feminine wiles. The fact remains that although highly revered, Mitsouko is one fragrance which the Western man rarely considers as traditionally "sexy" among a stable of fruity chypres that manage to convey the idea of sexiness and erotic proximity much more readily: Rochas Femme, Diorama, even YSL Yvresse... Fruity chypres due to their typically lusher, more "golden" character with an injection of decay (fruit can easily go from ripe to overripe, recalling how a woman can do so as well) are a noted exception within that group of cerebral fragrances known as "chypres". Mitsouko could be the equivalent of someone reading the Financial Times in terms of smarts and composure. Perhaps this is why its erotic tension is not immediately understandable.

Cinematic References
In Louis Bunuel's cult classic Belle de Jour respectable newly-wed doctor's wife, but frigid and masochistic, Catherine Deneuve accidentaly smashes a huge "flacon montre" of Mitsouko in a symbolic scene in her bathroom before setting to spend the afternoon as a prostitute. Would the scene work equally well semiotically with another perfume? Doubtful...

Perfume writer Susan Irvine recounts how one day in Paris she shared a taxi with a woman [wearing Mitsouko] who smelled "the way God intended women to smell: plush, troubling and golden" [2]. And goes on to reveal in a Vogue article that adopting Mitsouko for a year produced no comments whatsoever from anyone, contrary to her compliments galore success with YSL Paris!

Understanding the erotic dimension of Mitsouko

Perhaps what's most interesting about the strange position of Mitsouko in its erotic charge is how it encapsulates two quite different perspectives on how human bodies should or would smell of. The 19th-century Japanese referred to western traders as "batakusai", which roughly translates as "stinks of butter" due to their high dairy consumption which gave their skin a cheesy aspect (isovaleric and butyric compounds do that); while the Brits found the Japanese in turn "fishy", again a reflection on an insular diet. How would the British officer and the beautiful Japanese wife named Mitsouko would have found a middle-ground between their human scents of passion?

Nowadays, Mitsouko is Guerlain's top seller in Japan, in a reverse homage to the brand that ushered Japonism in the mainstream many decades ago. This goes against all received wisdom that the Japanese go for "light" perfume and only rarely ever put it on themselves. One wonders if the cultural milieu of accepting smells that are different than those perceived as pleasurable in the West allows them a higher appreciation of this masterpiece of a scent.

Deconstructing the scent & formula of Mitsouko

The composition of Mitsouko was revolutionary at the time, even though it updated and -arguably- improved on the seminal formula of F.Coty's Chypre: The innovative peach-skin note perceived at the heart of the Guerlain fragrance derives from a modern synthetic ingredient, aldehyde C14 or gamma undecalactone (Peach essence cannot be naturally extracted). The inclusion of the famous base Persicol ("bases" are ready made smell-chords for perfumers) which included it contributes to the peachy, warm effect. Flanked by murky oakmoss and refreshing bergamot at each end ~thus composing a classic chypre chord~, it adds spicy accents reminiscent of cinnamon and cloves ~especially felt in the Eau de Toilette version which circulated till recently.  

Mitsouko also utilizes rose, neroli (a light-smelling orange blossom distillation product), woods, vetiver and patchouli for a short but succinct formula which balances itself between apothecary and pattiserie. The candied orange peel effect mollifies every herbal aspect, while the flowers are so subdued and well-blended as not to be discernible as such; if abstraction is elegance, then Mitsouko is very elegant indeed, without nevertheless losing its sensuality; there's a furry little animal hiding underneath it all, although you can't really place it!

The mysterious, haughty fragrance is in chasm with every recent pop trend, making a difficult love-affair much like its storyline; nevertheless indulging in a bottle of Mitsouko is the hallmark of the true connoisseur, like a fine Pinot Noir wine can be an acquired taste. If you try and do not like it in the end, there is no reason to beat yourself up for it, just because we proclaim it such a beautiful and smart fragrance; but be sure to give it a chance in different times, different weather (it expresses itself wonderfully on rainy days, which bring to the fore its earthy core) and different moods. After all, as The Bombshell Manual of Style declares: “Mitsouko has more sensuous layers to unpeel than Rita Hayworth dancing the Dance of the Seven Veils as Salome."

Comparing Mitsouko concentrations & vintages

Different concentrations and different vintages produce different effects. Vintage parfum extrait is so rich and luscious as to render experiencing Mitsouko a rare occasion of olfactory satiation. The oakmoss galore of as recent crops as Eau de Toilette and Parfum de Toilette from the 1980s and early 1990s is exquisite in its unsettling, deeply mossy ambience. The modern Eau de Parfum version reworked by Edward Flechier (this happened in early 2007 due to oakmoss restrictions imposed by European Union legislature, with Eau de Toilette being the first to reformulate) is the best rendition closer to the original idea, while the current Eau de Toilette seems thinned and yielding a bread, yeasty note which I personally feel is incongruent with the image which I have in my head of it.

Bottle Designs

The classic bottle design, called “inverted heart” because of its cap, reprises the design of another Guerlain classic L’Heure Bleue which was issued in 1912, due to the shortages of World War I [3]. It's the golden standard on which both Eau de Toilette and Eau de Parfum still circulate to this day. After the success of Mitsouko, the design stayed, as a gentle stylistic reminder of the two bottles opening and closing the period between the beginning and the end of the war. And indeed if L’Heure Bleue is contemplative daydreaming and above all romantic like La Belle Epoque, Mitsouko is mysterious and emancipated heralding the era of flappers like no other perfume.

Other presentations include the flacons quatrilobe, amphora/rosebud and umbrella bottle (for the extrait de parfum) and the montres (cyclical bottles with a gold pyramidal cap) for the very lasting and robust vintage eau de cologne concentration circulating throughout the 50s, 60s and 70s with the mint green, round label.
A limited edition flanker called Mitsouko Fleur de Lotus circulated a couple of seasons ago (you can read our review on it on the link).

Notes for Guerlain Mitsouko:
Top: Bergamot, Lemon, Mandarin, Neroli
Middle: Peach, Rose, Clove, Ylang-Ylang, Cinnamon
Base: Oakmoss, Labdanum, Patchouli, Benzoin, Vetiver.


Related reading on Perfume Shrine: Guerlain reviews, The Chypre Series

[1] In Palimpsest, a Memoir
[2] Irvine, S. The Perfume Guide, 2000 Haldane Mason
[3] Guerlain archives
pics via felixhollywood blog and parfum de pub

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