Color Trends Stimulate Perfumers in the Creation of New & Different Fragrances, Study Shows

We have long suspected it. In fact we have even devoted a whole essay with empirical data to support the case on how colour plays a big role when choosing scent. But now research comes to confirm it, even though it reads much like promotion for a company promoting top-to-bottom colour & fragrance design.

"A comprehensive study from the fragrance company Arylessence says that our sense of sight and smell are closely linked and work together to help consumers make buying decisions. Color trends stimulate perfumers in the creation of new and different fragrances, the study says, and the distinctive colors of a product and its packaging set expectations among consumers about how the product should smell. Conducted among female consumers in Atlanta, the study demonstrated that people can describe the 'scent' of selected colors, and typically use the same words to describe the scent's emotional effect.
'Traditionally, perfumers have depended on the product itself for creative inspiration – or on how products in a category should be perceived,' says Arylessence President Steve Tanner. 'Our research shows that color works even more effectively to shape consumer expectations, and that the colors of a product and its packaging translate into winning fragrances that reflect the power of the whole brand.'

Don't let me catch you decanting that powerful leather juice into a bottle with pink frou frou or that sweet girly gourmand into a smooth sand-blasted aluminum can...

Chris Sheldrake: "I taught a little bit of English to the perfumers and a retired perfumer taught me a little bit about perfume"

Sheldrake didn't intend to be a perfumer when he was young. He wanted to be an architect. His father thought he should learn a European language before he started his architectural studies so Sheldrake took a three-month work-experience job at Charabot, a fragrance company in the south of France.

''I taught a little bit of English to the perfumers and a retired perfumer taught me a little bit about perfume. After about three months, he said, 'I think you've got a nose. Would you like to stay?' So I stayed another three months, then another six months, then two years, then three years and architecture was the past.'' Sheldrake worked at another fragrance company, Robertet, before going to Chanel in Paris and working with Polge in the early 1980s. He left after ''three fantastic years'' for more experience at global perfume manufacturer Quest International. He has fond memories of creating a rosy, fruity fragrance for a Unilever shampoo called Lux Super Rich when he was in Japan. ''It was probably the biggest-selling perfume [product] for Quest at the time,'' he says.

Thus reminisces Christopher Sheldrake, perfumer known for his work at Serge Lutens perfumes and currently head of research & development at Chanel fragrances, a propos the upcoming Chanel No.19 Poudre. Please refer to our previous quotes from Sheldrake on the new Chanel flanker and our announcement on Chanel No.19 Poudre. More on how Christ Sheldrake works and views industry "bedroom scent" demands on this link.

Read the entire article at Smh.com.au

pic via knackweekend

Andy Tauer Discusses His New Pentachords Line

Instead of posting the info and press release on the new Pentachords line by Andy Tauer of Tauer Perfumes (If you're an avid reader of this blog, he needs no introduction), I decided in building up to my reviews of them coming shortly to direct you to a video in which he talks about them himself. Courtesy of Tauer's blog and Extrait.it, here is the link.  and the video (in English with Italian text). Enjoy and à très bientôt!

The winner of the draw...

...for the Bal a Versailles bottle is Demetra. Congratulations and please email me, using the Profile or About page contact, with your data, so I can have this out in the mail for you soon.

Thanks everyone for the enthusiastic participation and till the next one!

Valentina de Valentino: new fragrance

Renowned perfumers Olivier Cresp and Alberto Morillas are behind the new Valentina de Valentino fragrance for women, launching in September 2011.

The fragrance is conceived to be "seductive and sophisticated, removed from conventions, charismatic". The scent of Valentina de Valentino follows the Italian floral oriental (floriental) style where every note reveals a paradox.
Calabrian bergamot is joined by white truffles from Alba. Jasmine, orange blossom from Amalfi and tuberose offer their radiant floral beauty, with touches of strawberry, woods (cedar especially) and a final note of amber.

The photographic campaign by David Sims sees Freja Beha Erichsen shot in a deserted Rome at night-time. The packaging revisits the ideas of Valentino couture, especially the pastel colours of the past three collections; femininity, audacity and sobriety.

Valentina de Valentino will be available in a complete range of products:
* Valentina Eau de Parfum Vaporisateur 30 ml, 50 ml et 80 ml.
* Valentina Lait Satiné pour le Corps Flacon 200 ml.
* Valentina Gel Douche Velouté Flacon 200 ml.
* Valentina Huile Soyeuse pour le Corps 100 ml.
* Valentina Déodorant Parfumé Spray 100 ml.