Sunday, March 20, 2011

The Quest for Long Lost Scents

"For a year I bought up every bottle I could find, and in the end probably collected about 50. The stash lasted me a decade, until 2002, when I had only a half bottle left. I stowed it at the back of my closet, to be opened only when I really needed to remember what my twenties smelled like. In the last few months, I’d been taking out that old, now discolouring, bottle more and more often. On a few nights I wore the ancient skin cream as if it was the most precious lace. It still smelled fine, a bit weak and baking soda-ish, but still nice, although the lotion had separated and quite frankly I felt like a weirdo slathering the stuff on. So we’ll leave the psychological analysis of what my renewed interest in a 19-yearold baby lotion says about my current state of mind for a different day. Best to tell you instead that this week I am in New York City, and I brought the bottle with me, and I have made a hobby of stealing out at lunchtime to various perfume shops, intent on replicating its contents".

Thus describes Mireille Silcoff her memories-loaded baby lotion by Johnson's & Johnson's in an article named "Smell is the Nearest Thing we Have To Bottled Time Travel" at The Ampersand on the National Post. The article includes a New York City touring of perfumeries, such as Aedes de Venustas and CB I Hate Perfume.
The piece will ring several bells for anyone who has stockpiled perfume in a spree to curtail possible shortage and will have you reminiscing about formative smells in your own past. Highly recommended reading.

thanks to 5oaks on POL for bringing it to my attention

Saturday, March 19, 2011

Cacharel Eden: fragrance review

Named after the primeval garden of creation, Eden by parfums Cacharel broke new ground back when it launched (1994) "for the first time ever, encompassing the exhilaration of spring with sensuality", or rather the first fruity-semioriental-aquatic. Yes, I know, it sounds like an improbable combination like bacon ice-cream, but it managed to smell enticing nevertheless.

At least it did to me for the first bottle or so. Later I became bored with it and left it aside, never repurchasing. The body lotion I had bulk purchased was very nice and continued to remind me of the scent for a while longer. Imagine the shock and elation it provoked in me when my significant other remembered it when I brought out again a sample of it the other day and casually dabbed my wrists in this succulent fruity number. Memories, like cheap coffee, can come in instant form, after all, it seems! It’s a wonder those catchy innovative ideas like the offerings in the Je me souviens coffret from L’artisan Parfumeur (long discontinued) don’t lure in the buying audiences at a larger scale.


The bottle of the scent designed by Annegret Beier is completely friendly, in jade opaline, curved to fit in the palm of your hand, topped with a little green cap in the spray versions or a silvery boule in splash ones . Beautiful in its functionality.
When Eden first launched there was a big event that set new standards in the risky and costly mega –launches of perfumes: a whole garden recreated full with tropical and aquatic blooms and semi-clad girls in fountains following the cue of the print advertisements. Unfortunately, Eden didn’t sell that well, which incidentally is one of the reasons why it’s featured here today. In order not to lose such a highly covetable name and concept, Parfums Cacharel went on to create one of the first “flankers” of an original perfume, inaugurating a trend that has progressed so rapidly recently it has resulted in a dizzying exercise against Altzheimer's for us perfume lovers: It’s hard to keep up, I can tell you!
The follow up scent (i.e.the flanker) was Eau d’Eden and it is nice enough to warrant a separate review along the way.

Back to the fragrance at hand, Eden, composed by Jean Guichard, opens on tart fruits, namely bergamot, lemon, mandarin, and pineapple alongside melon ( the overuse of Calone was the note du jour of the 90’s after all). A very green smell also makes itself present, mixed with the fruits and the watery notes: it's not a typical fruity, nor is it a typical aquatic nevertheless. In its heart the standard rose-jasmine accord that forms part of most feminine scents is not particularly evident, instead that tree with yellow poms poms, the mimosa, with its sweet sugary, milky smell is the protagonist along with aqueous blossoms like water lily and lotus and a strange anisic component that casts a retro oriental shade on the proceedings. But overall the fruity heart has an element of bubblegum, but the girl popping it is so cute you’d be unfair to chastise her!
The base relies on cedarwood and a hint of patchouli. Sandalwood, vanilla and musk are also featured, although they do not peak as such. That warm, not particularly sweet, rather odly spicy base prompted Luca Turin to liken it to the smell of a wet cashmere sweater, which was later revealed to not be a bad thing. Never thought it were…

The flowers and fruits are happily Serpent-free in their wholesomeness, pre-lapsarian, the garden of Eden safe from the advances of evil for the time being. Even if this is not your thing, Eden does not disappoint: it's a love-it-or-hate-it kind of fragrance, which means it has something going for it. The good sillage and very good longevity are also pluses in my books.

Notes for Cacharel Eden:
Top: Mandarin, orange blossom, water lily, lotus blossom
Middle: Melon, pineapple, violet, mimosa
Base: Patchouli, sandalwood, vanilla, musk.



ads by Psine.net, Hieronymous Bosch Paradise and Hell painting

Friday, March 18, 2011

Eva Mendes: the new face of Thierry Mugler Angel


French beauty house Thierry Mugler, which is relying on itsaccesories and perfumes (operating under the Clarins Group) is perhaps most famous for Angel: a terrifically strong best-seller and a modern classic created almost 20 years ago, in 1992. The company has often changed its "faces" fronting the controversial love-it-or-hate-it juice, including Jerry Hall and Bianca Balti. Now, after Australian actress Naomi Watts, the brand has signed Eva Mendes to replace her in the new Angel campaign.

Mendes, who created lots of press starring nude in Calvin Klein's Secret Obsession perfume ads, [catch the banned commercial with Eva Mendes on this link] is supposed to add a "sultry" twist to the scent according to the official statements by the Mugler company: "While Naomi Watts' ethereal beauty embodied the angelic aspect of the fragrance, Thierry Mugler chose to reignite the enticing and explosive dimensions of the fragrance with the sultry Mendes," Mugler said in a statement.

The fiery Latina is certainly one of the sexiest actresses on the front row nowadays and is sure to bring on new interest in the brand. More news and the upcoming commercials will be available at the official Thierry Mugler site.
Catch some more news & gossip on celebrities fronting perfume campaigns on the New Face section.

Eva Mendes and Angel ad collage via fashionfoiegras.com,

Orlando Bloom on being the face of Boss Orange Man & What Scents he Likes on Women

'I wasn't really a 'fragrance guy' before, but Boss Orange is so easy to wear. It adds another dimension to my personality', Orlando says. 'I wouldn't have done it if it didn't fit my personality; it's so easy going, you can go mountain biking in it if you want!'
Thus describes Orlando Bloom ~the popular actor famous for his role of Legolas in Lord of the Rings, the lead in Pirates of the Caribbean and not only~ the scent of Boss Orange (for) Man, to which he will be the face from now on.



Boss Orange for men, the March 17th edition which was signed by Orlando Bloom as seen below is a Selfridges exclusive for now in the UK, while the scent circulates more widely of course, featuring "energizing top notes of crisp apple blended with the casual masculinity of Bubinga wood that creates a relaxed confidence with a genuine warmth". The full list of notes features apple, coriander, frankincense, Szechuan pepper, vanilla bean, Bubingawood. (45 GBP for 100ml)



Even though Orlando Bloom wasn't big on the fragrance experience, he did profess a keen nose for other smells: "The [London] underground has a really 'specific' smell which I remember from travelling to school and college. I also love the smell of fresh cut grass in summer, it reminds me of Kent (where Orlando grew up) and cricket".
He also admits a liking for that hallmark of cinematic olfactory exploration, the screen adaptation of the 1980s novel Das Parfum, screened as Perfume, the Story of a murderer. 'I really like the film Perfume, it's really hard but they definitely captured the spirit. It would be great if, like 3D cinemas, they could add smell to films'. Way to go Orlando!

And what does the pretty Orlando prefer on a woman scent-wise? "I always like the smell of a woman, the neck, behind the ear; she can be wearing a fragrance or not. I don't like fragrances that wear a woman though". Ladies, you've been warned.

Source of quotes: Elle magazine interview Orlando Bloom picture via thecinemasource.com

Victor & Rolf Flowerbomb La Vie en Rose: new fragrance


Victor & Rolf are busy launching a new limited edition for spring and summer of their best-selling Flowerbomb, called La Vie en Rose, encased in ~you guessed it~ rose-tinted glass. They call it a "sparkling Eau de Toilette". Available in 50ml/1.7oz from April 2011 at Saks and Sephora retailing from $80.
The press release describes the scent of Flowerbomb La Vie en Rose thus: "A cheerful whirlwind of tangy notes awakens the delectable aromas of the olfactory Millefleurs that is Flowerbomb. Opening on a green flash of citrus fruits with invigorating bergamot and tangerine accords, the fragrances blossoms into the dustry eager and sophisticated heart of a rose and lily of the valley bouquet, enhancing the captivating sensuality of pink peppercorns. It ends with amber and woody notes of cashmere and patchouli, which highlight the incomparable glamour of a resolutely feminine fragrance."

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