Le Male by Jean Paul Gaultier has always had some tongue in cheek imagery for its presentation. And it stuck with audiences, if only for its unapologetic exploitation of the homosexual connotation of sailors, alongside its sweet lavender-ladden scent. The issue is well documented, in fact, as attests this book devoted to it. There has even been an exhibition about gay life on the high seas. In times when sea travel was taking forever, it was to be expected.
In one such advertisement stylized pouty sailors cross their arms in a bras de fer that has them glistening their muscles in a nod to 90s gay culture. Or is this a cliché?
Whatever it is, it's certainly not that original, as far as perfume advertisments go. The bras de fer idea had been already tentatively explored in Eau Folle by Laroche print advertisements as far back as 1970. Only the couple is not indicative of a homosexual rapport, here using a man and a woman. And the mood is much less mock-serious or pouty, but more exuberant, fun and casually flirty.
Now, this curious little hat does remind me of a cook on a ship! But maybe that's just my twisted imagination...
Pics from parfumdepub
Monday, December 24, 2007
Friday, December 21, 2007
The gift of endless dreams
Perfume Shrine loves to read. Loves to read all sorts of books. Especially those that have an inward afinity with what is not mentioned in everyday life.
And when on a cold, cold night, there is a classic which is being re-read that mentions scent in poetic terms, there goes a little inward smile. Especially so when the language upon which it is written is not the author's own.
Here it is from Joseph Conrad's Lord Jim:
"The hospital stood on a hill, and a gentle breeze entering through the windows, always flung wider open, brought into the bare room the softness of the sky, the languor of the earth, the betwitching breath of Eastern waters. There were perfumes in it, suggestions of infinite repose, the gift of endless dreams".
Following posts will hold tantalising surprises for our readers and the continuation of the Leather Series. None of the run-of-the-mill holiday posts for us.
Painting courtesy of morflot.org
Labels:
joseph conrad,
literature,
lord jim,
perfume,
poetry
Thursday, December 20, 2007
Cuir de Russie by Chanel: fragrance review and history
Whenever I think of Cuir de Russie by Chanel I think of a particular place and a woman I once saw. She is of Slavic features, quite old and she must have been beautiful at her prime. Now the fallen features speak of a splendour gone by, an existence that was once luxuriously pampered now reduced to wandering the busy, buzzing city sitting at the old derelict café that was Zonar’s up till some years ago. Situated at the city centre, amidst the crowded shopping district and face to face with an uber-luxe jewel shop (which in itself had been a traditional, picturesque ouzeri in a previous incarnation), Zonar’s had been for almost half a century the Mecca meeting point of local and visiting intelligentia.
And then like old civilizations, it withered and almost died…Abandoned, frequented only by the decadent and the nostalgically traditionalists. She was there, all right: mink fur jacket on her back, but almost tattered and yellowing at the edges. Antique gold bracelets that must have been family heirlooms from a Bosporus clan. Her hair coiffed in an old fashioned style that must have gone out of fashion about 30 years ago, her eye pensive and introspective. Her black croc bag, good quality, but showing years’ long wear. To paraphrase Poe, a "woman of the crowd"…
Cuir de Russie has this exact décadence avec élegance vibe that made an impression on me upon setting eyes on that woman.
In the words of Luca Turin:
Amanda Lacey, famed London facialist, to whom this was gifted by Jacques Polge, put it in simpler terms:
Chanel's Cuir de Russie came out in 1924, a time at which the impact of Les Ballets Russes (1909-1929) was palpable. Russian émigrés having fled the motherland because of the revolution in 1917 had populated Paris and had lent it their own mark of decadent sophistication. Suddenly the exotic East, in which westerners classified the vast Russias since before the time of Peter the Great, became all the rage and the embodiment of everything forbidden and alluring. The datchas, the orthodox churches, the ballads on balalaikas, the Cossacks.
In the words of a critic of the times:
From the Commitée Colbert.
Coco Chanel herself would indulge sartorially into the craze for all things Russian, setting up the atelier Kitmir, which will later create the broderies inspired by Russian folklore for Jean Patou, himself the lover of the Grand Duchess of Russia. Coco also created the costumes for 4 ballets, one of which is Le Train in 1924; coincidentally the year Cuir de Russie is issued.
Inspired by Gabrielle’s own love for the exiled Grand Duke Dimitri Pavlovitch (1891-1942) ~ cousin of Tsar Nicolas II~ and paying homage to Stravinsky, Diaghilev and Serge Lifar, protégé of Diaghilev, with whom she was friends, Cuir de Russie exploited an old theme with a modernist palette.
Legendary nose Ernest Beaux, guided by Chanel’s desires to dare, made women indulge in what is essentially a men’s scent formula, garlanding it though with sparkly, dry aldehydes and the eternal feminine flowers: jasmine (an abundance of it!), rose and ylang ylang; redolent of No.5’s own heart, giving a warm, honeyed aspect that contrasts with an icy element that enters and exits the scene like an aloof, declassé aristocrat ~in perfect accordance to what was previously revealed as being the idea behind it: the leather pouches for jewels.
The inclusion of rectified birch tar, supposedly along with styrax, gave it the brutish animalic touch of 20th century and the intelligent beauty of Constructivism arhictecture. None of the sweet, contemporary niche leather harmonies and further off the smoothness of Diorling {click for review}. Sublime cadenzas of amber and resin provide the warm but never too congenial backdrop hinting at a bygone luxury and perhaps a little smoking fetish, letting off a subtle hint of tobacco. Contrary to Tabac Blond however it weaves smoothness of skin and rounded contours under the dress that cloths the woman. This is supremely manifested in the far superior extrait de parfum concentration which, like all Chanel parfums, exploits the best of raw materials and gives the most luxuriant experience.
Notes: aldehydes, orange blossom, bergamot, mandarin, clary sage, iris, jasmine, rose, ylang-ylang, cedarwood, balsams, vetiver, styrax, incense, cade, leather, amber and vanilla.
The current eau de toilette version, which had been first re-orchestrated by in-house perfumer Jacques Polge in 1983 (toning a tad down the harsher leather aspect), now circulates in the gigantic sparse bottles of Les Exclusifs range in 200ml, distributed at Chanel boutiques and very select doors. The extrait de parfum concentration is not easy to come by any longer (it used to be available easily on Chanel.usa), regretably, but it is definitely still being made, distibuted to certain boutiques and definitely available in Paris if you travel there.
Translation of quotes from the French, author's own. Pic of young woman in gloves by glovelover 2006/flickr. Pic of Zonar's from Naftemboriki. Pic of ladies in furs by Kchen/flickr. Pic of leather cases for jewels courtesy of wealthwood.com
And then like old civilizations, it withered and almost died…Abandoned, frequented only by the decadent and the nostalgically traditionalists. She was there, all right: mink fur jacket on her back, but almost tattered and yellowing at the edges. Antique gold bracelets that must have been family heirlooms from a Bosporus clan. Her hair coiffed in an old fashioned style that must have gone out of fashion about 30 years ago, her eye pensive and introspective. Her black croc bag, good quality, but showing years’ long wear. To paraphrase Poe, a "woman of the crowd"…
Cuir de Russie has this exact décadence avec élegance vibe that made an impression on me upon setting eyes on that woman.
In the words of Luca Turin:
“sumptuous leather, light and balsamic, forgoing any sugary compromise, Cuir de Russie regains its place at the top of this category, right next to the rather more jovial Tabac Blond. [...]Cuir de Russie is a striking hologram of luxury bygone: its scent like running the hand over the pearl grey banquette of an Isotta Frashini while forests of birch silently pass by”.
Amanda Lacey, famed London facialist, to whom this was gifted by Jacques Polge, put it in simpler terms:
“There's something about it that makes me emotional - it reminds me of Paris and of times gone by when people had an elegant approach to life. I feel I'm wearing a wise grand dame around my neck.”
Chanel's Cuir de Russie came out in 1924, a time at which the impact of Les Ballets Russes (1909-1929) was palpable. Russian émigrés having fled the motherland because of the revolution in 1917 had populated Paris and had lent it their own mark of decadent sophistication. Suddenly the exotic East, in which westerners classified the vast Russias since before the time of Peter the Great, became all the rage and the embodiment of everything forbidden and alluring. The datchas, the orthodox churches, the ballads on balalaikas, the Cossacks.
In the words of a critic of the times:
“nothing is more foreign to our tradition than those violent bursts, those frantic and intense dances, this instinctive frankness, this disproportionate imagination. The discordance is so brutal that one would be astonished by the tenacious favour that those people over there hold on us. The simple truth is that Russians fascinate us because they distrurb us”.
From the Commitée Colbert.
Coco Chanel herself would indulge sartorially into the craze for all things Russian, setting up the atelier Kitmir, which will later create the broderies inspired by Russian folklore for Jean Patou, himself the lover of the Grand Duchess of Russia. Coco also created the costumes for 4 ballets, one of which is Le Train in 1924; coincidentally the year Cuir de Russie is issued.
Inspired by Gabrielle’s own love for the exiled Grand Duke Dimitri Pavlovitch (1891-1942) ~ cousin of Tsar Nicolas II~ and paying homage to Stravinsky, Diaghilev and Serge Lifar, protégé of Diaghilev, with whom she was friends, Cuir de Russie exploited an old theme with a modernist palette.
Legendary nose Ernest Beaux, guided by Chanel’s desires to dare, made women indulge in what is essentially a men’s scent formula, garlanding it though with sparkly, dry aldehydes and the eternal feminine flowers: jasmine (an abundance of it!), rose and ylang ylang; redolent of No.5’s own heart, giving a warm, honeyed aspect that contrasts with an icy element that enters and exits the scene like an aloof, declassé aristocrat ~in perfect accordance to what was previously revealed as being the idea behind it: the leather pouches for jewels.
The inclusion of rectified birch tar, supposedly along with styrax, gave it the brutish animalic touch of 20th century and the intelligent beauty of Constructivism arhictecture. None of the sweet, contemporary niche leather harmonies and further off the smoothness of Diorling {click for review}. Sublime cadenzas of amber and resin provide the warm but never too congenial backdrop hinting at a bygone luxury and perhaps a little smoking fetish, letting off a subtle hint of tobacco. Contrary to Tabac Blond however it weaves smoothness of skin and rounded contours under the dress that cloths the woman. This is supremely manifested in the far superior extrait de parfum concentration which, like all Chanel parfums, exploits the best of raw materials and gives the most luxuriant experience.
Notes: aldehydes, orange blossom, bergamot, mandarin, clary sage, iris, jasmine, rose, ylang-ylang, cedarwood, balsams, vetiver, styrax, incense, cade, leather, amber and vanilla.
The current eau de toilette version, which had been first re-orchestrated by in-house perfumer Jacques Polge in 1983 (toning a tad down the harsher leather aspect), now circulates in the gigantic sparse bottles of Les Exclusifs range in 200ml, distributed at Chanel boutiques and very select doors. The extrait de parfum concentration is not easy to come by any longer (it used to be available easily on Chanel.usa), regretably, but it is definitely still being made, distibuted to certain boutiques and definitely available in Paris if you travel there.
Translation of quotes from the French, author's own. Pic of young woman in gloves by glovelover 2006/flickr. Pic of Zonar's from Naftemboriki. Pic of ladies in furs by Kchen/flickr. Pic of leather cases for jewels courtesy of wealthwood.com
Wednesday, December 19, 2007
Optical Scentsibilities: Memento Mori
Dior Poison "memento mori" ad, "all is vanity" |
But it is rare that a perfume company uses images of death to advertise their products; in this case Poison by Christian Dior.
You don't get what I am talking about? Squint. Now look again with your vampire eyes...The image of a skull is looking back at you through the mirror, the bottles and the torso of the woman sitting in front of her dresser. See?
Of course Dali chose to depict it through naked women forming the parts of the skull, which is an allusion to the other half of the equlibrium of Eros and Thanatos. The regeneristic power of sexual desire and copulation is man's only means of transcedenting death. This of course lies at the root of ancient mysteries and rituals, such as the Orphic or Eleusinian Mysteries in ancient Greece.
During the Middle Ages, at a time when general lack of education swerved the emphasis of ecclesiastical catechy into iconography rather than scripture, images of horrible monstrosity became almost normal in the abodes of the holy. One only has to take a look at the gargoyles of late-Gothic churches across Europe to ascertain this. In this environment the notion of Memento Mori flourished; a typically simple depiction of a skull making an appearence somewhere along a painting, a psalm book, or a tapestry.
And how would this culminate in the above Dior Poison advertisement? Simple: the name Poison lends itself to imagery of Thanatos, through its connotations of its meaning and the fairy tale poisoned apple like its bottle shape suggests. Apple, a fruit full of its own connotations of sin and corruption!
Perhaps the advertisers want us to remember that just as their perfume can symbolically be lethal (and in copious amounts I am sure it can be!), it can also put a spin into the other half of the eternal duo: Eros.
Tuesday, December 18, 2007
Leather Series 8: The Garçonne Leathers of the 1920s (part 2)
by guest writer Denyse Beaulieu
Tabac Blond was the opening salve of the garçonnes’ raid on gentlemen’s dressing tables. Its name evokes the “blonde” tobacco women had just started smoking in public (interestingly, Marlboros were launched as a women’s brand in 1924 with a red filter to mask lipstick traces). The fragrance was purportedly meant to blend with, and cover up, the still-shocking smell of cigarettes: smoking was still thought to be a sign of loose morals.
Despite its name, Tabac Blond is predominantly a leather scent, the first of its family to be composed for women and as such, a small but significant revolution. Though perfumery had recently started to stray from the floral bouquets thought to be the only fragrances suitable for ladies (Coty Chypre was launched in 1917), it had never ventured so far into the non-floral. Granted, there are floral notes, but apart from ylang-ylang, the clove-y piquancy of carnation and the cool powdery metallic note of iris don’t stray much from masculine territory. Amber and musk smooth down the bitter smokiness of the leather/tobacco leaf duet, providing the opulent “roundness” characteristic of classic Carons. And it is this ambery-powdery base – redolent of powdered faces and lipstick traces on perfumed cigarettes – that pulls the gender-crossing Tabac Blond back into feminine territory to the contemporary nose, despite Luca Turin’s calling it “dykey and angular and dark and totally unpresentable” in Chandler Burr’s Emperor of Scent. Like its younger sister Habanita (1921), Tabac Blond’s rich, golden-honeyed, slightly louche sillage speaks of late, smoke-laden nights at the Bal Nègre in the arms of Cuban aristocrats or déclassé Russian émigrés, rather than exhilarating rides in fast cars driven by the new Eves…
Not so Knize Ten, the 1924 fragrance composed by Vincent Roubert (who worked with Coty on L’Or and L’Aimant) for the Viennese tailor Knize. The Knize boutique was famously designed in 1913 by architect Adolf Loos, whose anti-Art Nouveau essay, Ornament and Crime, helped define Modernist aesthetics with its smooth surfaces and pure play on volume. The scent itself was introduced to complement the clothier’s first ready-to-wear men’s line and in its opening notes, it clearly speaks in a masculine tone. The leather, paired with bergamot, petitgrain, orange, lemon and the slightly medicinal rosemary, is as dryly authoritative as a sharply-cut gabardine suit. As it eases into wear, rose, orris and carnation throw in a gender-bending curve ~Marlene Dietrich (herself a Knize patron) may have well slipped into that suit… The leather itself is of that of the wrist-watchband or fine shoe rather than the pungent “cuir de russie” boot. But despite the richly animalic base – musk, amber and castoreum – hinting at bridled desires, Knize Ten retains the buffered, well-bred smoothness of gentleman who never felt the need to set foot in the cigar-smoke laden cabinet of Herr Doktor Freud…
His twin sister Chanel Cuir de Russie (also 1924) clearly departs from the butch Cossack boot and its birch-tar roughness. In fact, in an anecdote told by the composer Ernest Beaux to Chanel’s second perfumer Henri Robert, and transmitted to the third perfumer of the house, Jacques Polge, this particular “cuir” was meant to reproduce the delicate smell of the fine leather pouches wrapping precious jewel – another type of loot, as it were, than what the Cossack bore away on their horses. Cuir de Russie is a tribute to the impact of the Russian émigrés on the intellectual and aesthetic life of 1920s Paris -- Beaux himself, of course, was a Russian exile of French descent and Mademoiselle’s fashion house was peopled with elegant Russian aristocrats hired as sales assistants and models – as well as a radically modernist reworking of a by-then decades-old theme.
But more later in Helg’s review…
Photo by Irving Penn courtesy of ArtPhotoGallery.com, painting by Jack Vettriano Fetish, courtesy of angelarthouse
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