London Calling...part 1

The way of the pilgrim is long and arduous like that in a Chaucer tale, the sound of the Clash, echoing memories flowing in furrows inside my mind. London was calling. And with the low brow of a pilgrim I followed the call.

The UK has been in the whirlwind of unforeseeable events: what with the floods, the temperamental climate that exceeded all previous recollections of caprice I had, the bovine disease resurgence... And yet, the Albion is still there, still making me reminiscence of youth days spent in alternative laziness and studious frenzy.
Not to mention the shopping opportunities. Of which you are about to share a slice.

The inside of Les Senteurs (020 7730 2322, Les scenteurs link) is no stranger to its posh Belgravia residence in the centre of London, as row upon row of glass bottles in various sizes and colours shine like jewels under a magician’s hand or the rose panes of an old cathedral lit under a northern sky .
A kid in a candystore, Alice in Wonderland and let’s see how deep the rabbit hole gets. Men with suave manners and heavy- set rings are there to help you along in choosing the mystical passage to your inner core, the fragrant touch that will put the z to your pizzazz, the (French pronounced) h to your panache.

There lay some rare Caron treasures to try: Narcisse Noir, which has proven to be so temperamental like a shrewd that never quite became tame despite the undoubted charm she possesses that makes me try again and again and again; or N’aimez que moi(=love only me), the sine qua non of old-fashioned femininity, even in eau de parfum concentration which is no small feat.

I want brightness, light, exhilaration in liquid form. To these demands Neroli sauvage (=wild neroli) by Creed and Virgin Island Water are presented. Although the former is intended for the stronger (or is it?) sex I find that its zestful combination of bergamot, petitgrain, hesperides, neroli and verbena on a base of sandalwood and ambergris give a metallic tonality that is both clean, slightly floral and subtly sensual. Lovers would love to partake of a shared ritual. I am torn. I like this.
Virgin Island Water on the other hand is much more a beach scent in a city with no beaches, unlike my own. A beach scent with jasmine laced with white bergamot and a pinch of coconut for the tropical feel that makes it somehow more mainstream than it would like to be for its own good.

And then comes Tubereuse Indiana which is curiously a revelation: smooth and intense, very floral, yet truly different than most tuberoses I have tried. Created in 1980, it is non indicative of the decade of excess, certainly not of said flower’s intense profile and it does not scream its lovers over the rooftops in hysterical fashion in the manner of –say- Fracas. The curious juxtaposition of rose with a little unidentified fruit enhances the smoothness without adding powderiness and the typical musk and ambergris background of most Creed fragrances lies there like the remnants of long forgotten sins. A slight whiff of amber rounds it off warmly and invitingly. Maybe the climate in London is very much agreeable to it…

Whatever you do, if in London, Les Scenteurs is a must. Not just the Cartier perfume, but truly: so much more.


Next installement with more perfume discoveries to follow shortly...

Pic of Creed display courtesy of their official site

A short break...

After almost a year of hectic schedule and lots of busy days, the time has come for me to attend to other matters and to indulge in some self-pampering. Fragrant pilgrimage notwithstanding, of course!

So after a few days, Perfume Shrine will be back with you to reveal the scented pleasures it has discovered and to discuss all fragrant matters with you.
À bientôt, mes amis!



Pic from french film Hors de prix (athinorama)

Interview with a perfumer: Vero Kern from Vero Profumo

It was with the greatest pleasure that I introduced you to the new exclusive perfumes by niche swiss line Vero Profumo a while back here on Perfume Shrine. Today it is my even greater excitment to introduce you to their creator: the masterful Vero Kern, a lady of high olfactory pedigree who agreeded to an interview for the reading pleasure of Perfume Shrine's many readers. Vero with her long salt and pepper hair and her deep gaze that denotes a wise soul is a sight to behold. Her attention to detail and her hesitation regarding correct use of english were endearing to me. I assured her that we would be thrilled to know what's on her mind. And so, here we are!


PS: Hello Vero! You are a relative newcomer to this world, yet your perfumes denote complexity and experience. Could you care to explain how this happened?

VK: Hello! I started my perfumery career almost ten years ago. And I’m working with aroma material for twenty years now. The desire to create perfumes was strongly rising during my aromatological training and the final decision for this to be shortly ten-years-passionate-love-affair was above all a distinct curiosity, even a straight on Faszinosum on scent phenomena, but also a great zeal to know and learn all. For almost two years I was making the itinerary Zurich-Paris and back once a month. There, in the same school where Lyn Harris {of Miller&Harris} also went, I was initiated in the secrets of classical perfumery. I‘m blending with natural and synthetic essences. So absolutely novel and most important for me was to learn all about synthetics.
Creating perfumes in a classical way as I do needs a lot of time, patience, endurance and many, many tries until the definitive product is born. Complexity in perfumery requires besides technical know-how also imagination, intuition and some shameless artistic liberty to bring up important influences in material choice, accent setting and originality.

PS:Your aromachologist background means that there is some sort of spiritual appreciation of the energy of living things. You work with naturals. Myself I find that fascinating and quite hard. Do you think that more traditional perfumes as opposed to simple aromachological blends are also beneficial in providing health and mood benefits?

VK: The sense of smell is linked with our limbic system that controls our feelings and emotions. So I believe that all smelling things provide an emotional reaction: To like it or not to like it - here is the question. I think that enjoyable and enchanting smell experiences, no matter the original resource, always create great mood benefits.
Blending my perfumes in a more traditional way was 100% an artistic and aesthetic decision.

PS: You know, I got the mood elevating vibe especially from your Rubj{click here for review}. Was this intentional when creating the scent or just a pleasant side-effect?

VK: It wasn’t intentional at all, but I’ m very pleased if you tell me so. Creating rubj, I had something like a very erotic skin scent in mind. Finally it ended up with the combo of almost narcotic Orange blossom absolute, sensual musk and Jasmine. Could also be a scent for Lovers - urban Lovers - like this couple, that are stranded in this small downtown hotel-bed and watching there lovely beach sunsets on a pink portable TV. {she laughs} I had this kind of frantasy while creating. {laughs some more}. This scent blooms wonderfully on sun-kissed summer skins.

PS: I can very well visualise that. {I am also bursting with mirth now}
Now, a question I always ask when dealing with perfumers ~ do you find that the quality of the ingredients is of lesser, equal or greater importance than the innovation or beauty of the formula? In short: could one create great art with paints or great music with garbage like Stomp do, if we translate the concept in perfumery? Or is this impossible?

VK: The combination of movement, percussion and comedy in a new, innovative and never seen before performance is really unique. Unique artwork needs innovative ideas, the right material going with, techniques and the ability to transfer that into creation.
To translate the Stomp concept into today’s perfumery is very difficult. Most of today’s perfumes, including some niche products, are drawn up for global markets. Global marketing goes with global advertising. The advertising costs must be tremendous and innovation is required and focused on all kind of concepts. I think they can’t be too artistic thus. I never went too deep in this, but it would be very interesting to hear from an industrial perfumer how this works in reality.
Basically, I believe, that a beautifully touching-you-and-me perfume formula, can only be achieved by using high quality material AND innovative new ideas - in both, concept and creation. Consequently this demands a more complicated, longer development and production and that also has its price.
It’s my fervent intention to create beautiful scents - scents with soul. I think soulful scents bear a unique secret.

{At this point I am almost swooning, this is such a beautiful thought...}

PS: Onda {click here for review}is a very unusual and daring composition with a deeply animalic tonality. Do you think people nowadays are ready to move on from the cult of the clean and venture again in the Napoleonic decadence of musk and richness? I see the pendulum swinging myself, but I want your expert opinion.

VK: Apparently the sense of smell is the sense of paradoxes. Paradoxical and ambiguous, it’s the sense of the refinement and the animal, the brutish. This sense also evokes strong emotions, moods and impressions. Working with scented materials creates the most bizarre pictures in my head. Onda is a good example. The original idea was to create a leathery Vetiver surrounded by flowery and chypre notes and I had a fantasy like this going with:
Isabella Rossellini as mystery Dorothy Vallens, wearing this beautiful blue velvet gown, and Johhny Depp as Ed Wood wearing Glenda’s {from the character "Glen or Glenda" film by Ed Wood}sexy glamorous white-haired wig, dancing together a very slow Tango Argentino at Manhattan Roseland Ballroom.{she laughs at the image}
A divine picture, but unfortunately the material didn’t match with. LOL… I had to find some other lines… and so on.

{I am laughing playfully at this fabulous image myself! What a concept!}

To come back to your question, I think the little naughty animalist or erotic touch in my creations is more a kind of signature or personal preference than a marketing decision. Actually the clean watery concept never did interest me much. “Clean smell” means to me a beautiful big Olive-oil Soap coming direct from Aleppo, Syria - not perfumed at all.
I don’t know if time is ready for more daring styled scents. But with the latest perfume launches ~I refer to the very dark Tom Ford Private Selection or the soon up coming dark Sarrasins by Serge Lutens~ there might be “something” going on in this direction. We have to wait and see.


PS: Since we are on that note, as you brought up two very different concepts, do you perceive a difference of aesthetics between American and European fragrance audiences? How would you define it?

VK: I am still trying to find out possible differences. Comparing to the very active US perfumery forums, I couldn’t find much similar European ones so far. So it’s difficult to give a clear statement about this. Maybe Americans dream sometimes of naughty animalic scents, but in reality they prefer to buy more fresh, glamorous fragrances. What I can see in all these audiences is the phenomena that everybody is constantly hungry for new staff showing up. Heated up by fancy media advertising they create a big hype ~almost hysteria~ around a new product and suddenly it’s all gone again - Nada Mas. Amazing!

PS: I can't help but agree with you. It's terrifying how quickly they churn out new products! But enough of that.....I read that you trained under the great Guy Robert. How was this experience for you and do you find it has influenced your style? How would you describe your own style?

VK: Guy Robert was of great help for me. I first met him years ago in Paris at his latest book promotion: Les Sens du Parfum. His book was something like a professional highlight for me and has certainly influenced my composing and styling. Later we corresponded. I sent him my mods to judge and he gave me useful feedback and tips on them. He also encouraged me during the long development process, but he was never "teaching" me. He is a kind of spiritus rector and a mentor for me, I’m very thankful for his help.
To describe my own style is very difficult. Using rare high quality raw material, for instance the natural Ambre Gris and other precious stuff, as well as handmade techniques, I might consider them as New Traditional for Connoisseurs.

PS: And so they are! Are there any perfumes from other noses that you admire and revere and which ones are those?

VK: Once a year I travel to the Osmothèque at Versailles to study the great compositions of the perfume Giants. I love and wear the following Extraits de parfum: Jicky Guerlain, Tabac Blond Caron, Shocking Shiaparelli, and Fracas Piguet.
The styles of Aimé, Jacques and Jean-Paul Guerlain, Ernest Daltroff, Jean Carles and Germaine Cellier have effectively influenced my own creations.

PS: Vero, what are your plans for the line in the future? Regarding additions, possible limited editions, distribution and positioning?

VK: My perfumes have only just a few weeks that have come out and of course I still have to work on promoting. Also, for better customer service I’ll provide in the coming weeks some shop facilities - on the website as well as here, at the home base. Continuation on the line is planned for sure and I have some ideas but can’t go in details yet. Limited editions are definitely not my thing! The scents will be positioned as Premium perfumes with a few selective selling points worldwide.

PS: Thank you Vero for a most elucidating interview.

VK: And thank you as well.


As we part our ways, I can see that Vero will soon be the talk of the town and not just that either. Her line will debut in the US in 2008. You have ample time to take notes and make your sniffing lists.



Pic of Vero Kern and bottle of Rubj provided by Vero Kern
Pic of Johhny Depp courtesy of johhnydeppfan.com

Fragrant news: Marc Jacobs community online for his new scent Daisy- win gifts!

Perfume Shrine brings you the chance to make the acquaintance of a new scent and win gifts, promo material and generally be at the cutting edge.
Marc Jacobs is launching his new fragrance, Daisy, next month. To accompany the launch of the new scent, there is a fabulous, exclusive online community on Daisy Marc Jacobs. At this point the site is invitation only, allowing perfume, beauty, and fashion fans to be the first to experience the new site and to be at the forefront of the network.
The new scent is touted to be

"a sparkling floral scent - fresh and feminine, with a touch of whimsy. A modern vintage that embodies effortless charm."

It is featuring top notes of wild strawberry, violet leaves and ruby red grapefruit, while it has a heart of gardenia, violet and jasmine petals on a base of vanilla and musk. (Sounds pretty!)
Daisy will come in an eau de toilette concentration at 1.7oz/50ml at 55$ and 3.4oz/100ml at 70$, as well as a shower gel (30$), a body lotion (32$) and a rich body butter (35$).

And now the good news! If you contact chloe.bee@mac.com mentioning you came through Perfume Shrine, you can be one of the lucky ones to receive a personal code that upon logging on to Daisy Marc Jacobs site will take you to the fabulous new community where you can win a Marc Jacobs handbag, promotional material and play around getting to know the new scent.
So don't miss your chance.


Pic comes from Bloomingdales.

Fragrant presentation: new Bond no.9 scents ~ Andy Warhol Silver Factory and Saks 5th Avenue

Bond no.9, the New York city downtown brand is about to spoil us with their latest releases that are destined to become cult items, as they exploit iconic images of America: Andy Warhol is the inspiration behind Andy Warhol Silver Factory and Saks is the luxury megastore behind the new scent Saks 5th Avenue, exclusively commissioned for its customers. The new scents will officially launch in the autumn (for Saks) and winter (for Silver Factory), but here is a little preview for our readers at Perfume Shrine.

Bond no.9 is bent on starting a series of Warhol collectibles of which Silver Factory will be the first one. On the bottle’s surface there is a graphic image inspired by one of the pop artist’s most recognizable icons: a boldly re-coloured rendition of the Campbell’s Soup Can, as created by Warhol in a series of his Campbell Soup Can silkscreen paintings in 1965 (apparently he also ate the soups!). Only now, the bottle takes the dissonant colours of turquoise and purple with a silver lining all around.
As Warhol once said “Another way to take up more space is with perfume. I really love wearing perfume.” (and to note, he requested to be buried with a bottle of Beautiful).
It seems though that people at the Andy Warhol foundation are also friendly to perfume, as Michael Hermann, director of licensing at The Andy Warhol Foundation said: “Working with Bond No. 9 represents a unique, unexpected, and exciting opportunity to introduce Warhol to an ever-widening audience.” The Andy Warhol Foundation for the Visual Arts, Inc. is a New York not-for-profit corporation established in 1987 which promotes the visual arts. In accordance with Andy Warhol's will, its mission is the advancement of the visual arts. The Foundation's objective is to foster innovative artistic expression and the creative process by encouraging and supporting cultural organizations that in turn, directly or indirectly, support artists and their work. The Foundation has given out over 1,700 cash grants totaling more than $70 million. You can read about it clicking here.

The Factory has its own history behind it, an illustrious, if not notorious, one. In operation from 1964–1968, Warhol’s original studio, hangout, and club central, it was located in a indifferent looking building on East 47th Street, yet it acquired visual uniqueness with its aluminum-foil walls. Those evoked silver-backed mirrors ~emblems of the narcissism that suffused the times, perhaps. The Silver Factory served as a galvanizing forum for artists, silkscreeners, actors, filmmakers, debutants, activists, hustlers, and misfits, all of whom somehow contributed to the creativity. It was here that Warhol emerged as an avant garde filmmaker, pop art progenitor, and all-around superstar.
The scent Silver Factory , created by Aurelien Guichard from Givaudan, takes those elements and weaves them into a genderless mix, which per the advertorial

is a smooth, smoky, spicy blend of interlacing incense (a key scent of the ‘60s), wood resin, and syrupy, seductive amber. But just to complicate things, we gave it a heart of jasmine, iris, and violet—a scent that Warhol was especially fond of. These slightly dissonant florals combine to evoke a metallic effect—that of warmed-up, molten silver, And then, for the merest hint of coolness, we threw in a handful of cedarwood.

The official notes in detail are: Citrussy bergamot, zesty grapefruit,lavender, non-shrinking violet (Andy Warhol’s favorite scent), intoxicating incense, sultry jasmine, metallic iris (supposedly smelling the way silver might smell) velvety-soft amber,syrupy wood resin, hinting of a raunchy breed of vanilla and cool but sensual cedarwood.

The Warhol fragrances will be offered as innovative 28% perfume concentrates ~in between eau de parfum and perfume extract at $230, for 3.4oz/100ml. Silver factory will be available only in the 3.4oz/100 ml flacon at Bond No. 9’s four New York boutiques, at www.bondno9.com, at Saks Fifth Avenue nationwide and at saks.com.

Regarding Saks 5th Avenue, the store has commissioned Bond no.9 perfumery to design specialty scents and there will be a feminine (For Her) as well as a masculine version (For Him). That way the iconic destination store located in the heart of Fifth Avenue, establishes itself through Bond no.9, as an ultra-sophisticated neighborhood unto itself.
According to Deborah Walters, Senior Vice President and General Merchandise Manager, Cosmetics and Fragrances, Saks Fifth Avenue:

“Saks Fifth Avenue is excited to be collaborating with Bond No. 9 on Saks Fifth Avenue for Him and Saks Fifth Avenue for Her. This will allow our customer across the country to experience the quintessential Saks Fifth Avenue scent. Everyone here at Saks is thrilled to be a part of such a unique fragrance collection of New York neighborhoods and feel it is such an honor to have two scents dedicated to our New York flagship.”

Saks Fifth Avenue for Her signals the return of the classic gardenia eau de parfum, given a chic contemporary twist with the addition of sparkling jasmine, a little tuberose and vetiver, along with smooth vanilla. This all-white bouquet captures the cutting edge essence of 21st century Saks, but also the eclectic downtown spirit of NoHo-based Bond No. 9.
Saks Fifth Avenue for Him is an elegant aqua scent, containing an initial dash of Sicilian bergamot for coolness, followed by cardamom, chili, black pepper, incense, baased on amber, guiacwood and cedarwood for warmth.

The bottles depict a pattern that consists of quadrants containing refined, deconstructed, and then reconstructed versions of the signature stacked-script Saks logo that held sway from 1973-1997. The letters now serve as design elements containing Saks’ “DNA” motif. (Visible, for instance, on the front of the Bond No. 9 flacon are parts of the “n” and “A” from “Avenue.”). The slender bottle is the Bond No. 9 superstar flacon, its circular centerpiece logo inscribed with both SAKS FIFTH AVENUE and BOND NO. 9.

The official launch is set for September 1st for Her and October 1st for Him and will be sold exclusively at Saks Fifth Avenue stores nationwide and at Bond No. 9’s four New York stores. Prices range for 3.4 oz/100ml at $185 and 1.7 oz/50ml at $125.


Pics from Bond no.9