Jennifer Aniston Goes Topless for her Fragrance & Britney issues Radiance

Jennifer Aniston went topless for the promotion of her new scent Lola Vie (basically LOL @ vie, which means "life" in French, as we had pointed out when first announcing the news on the scent). The campaign was shot at Cabo San Lucas in Mexico which happens to be Jennifer's favourite spot. The New York Daily News mentions: "In a series of sexy black-and-white shots to promote her new scent, Lolavie, the 41-year-old actress looks stunning as she poses topless, covering her chest with just her arms while wearing nothing but a white skirt hung low on her hips." The international campaign starts on Wednesday at Harrods department store in London where she will meet and greet customers and sign bottles for them.
Personally I don't think the campaign looks half bad. It's suggestive but not vulgar. What do you think?

EDIT TO ADD: A reader informs me that despite aspirations, the name was dropped in favour of simply "Jennifer Aniston" due to concerns over the already existing Lola by Marc Jacobs.

Britney Spears on the other hand isn't known for her non vulgarized image. In fact I'd bet there are good bucks to be made in actually condoning a vulgarized image, for some reason! Anyway, the troubled Pop princess has a lucrative business in the perfume segment nevertheless with 8 fragrances under her belt and counting...The 9th one, Radiance is set to launch this coming September 2010 and is purported to be a ‘stylish’ perfume. Encased in a faux rhinestone encrusted bottle, the girly design is blue and pink. Radiance by Britney Spears will smell like a bunch of ‘wild berries and soft, dewy petals’ which will include tuberose, jasmine, orange flower and iris. According to reports the new scent Radiance is set to be released in September. Prices? It will retail for $63 for 50 mL; $78 for 100 mL. Where? At Ebay, Sears and Pharmaprix/Shopper’s Crug Mart. Possibly the new fragrance will tie with a new album set to be released this year according to inside gossip. We'll see.
In the TV commercial, Spears sneaks out of a theatre to avoid a waiting crowd of photographers and fans. She then visits a fortune-teller, who asks the singer if she wants her to tell her about her future. “No thanks, I choose my own destiny,” replies Spears. (we will update when the clip becomes available)

Jennifer Aniston Launches her Own Celebrity Fragrance: Lola Vie

In a sea of celebrity scents (ie.commercial fragrances fronted by celebrities who lend some of the glamour into pushing -often mediocre at best- juice) another newcomer is ready to strut her foot into the mess and with a flick of her honey-gold mane make us look and hopefully sniff long enough to buy: Friends show and several movies' star Jennifer Aniston, also known for her marriage to Brad Pitt.

"According to OK!, Jen has been developing the perfume for nearly two years, although she is apparently on the fence about what to call it. The actress "has yet to get 100 percent behind any name," says an insider, "but the one she favors is 'Aniston.'" Not so, says her spokesman, who calls the eponymous perfume speculation "wrong." "It will not have her name," he assures us. Another moniker that was apparently nixed: Echo. "It’s all about capturing the idea of romance and freedom at any age," the source explains to the mag, "but it's hard to do that in just one word." [source]
Tell us about it! No word on the juice...it's all about the name! We'll update when more info becomes available.

Edit to Add: According to UsMagazine "A rep for the actress, 41, confirms that her first fragrance will be named Lola Vie, which roughly translates into 'laughing at life' in French" {sic} and is being developed by the Falic Group which is also behind Eva Longoria's eponymous fragrance. I would rather think that it takes texting in mind, as in LOL @ Vie (where throughfully vie means life in French) "I've worked on it for over a year," Aniston recently said of her scent to London's Capital Breakfast Show. "When they asked, I don't think they really expected me to be [so] picky. But you've got to have it smell right."

According to recent reportage, Aniston, a former fan of Miss Dior and Anais Anais in her formative years, has progressed from the "heavier" scents and is now aiming for a "non perfume-y" scent that will have people exclaiming "What is that smell? You smell great!" I'm supressing a yawn as we speak, but maybe there might be something decent in the works, who knows?
The advertising campaign makes ample use of ms.Aniston's lithe body, clad in only a towel, sitting on the rocks of a deserted beach.

Photo collage created by Perfumeshrine. Photo of Aniston for the ad campaign through Popeater.com