Le De by Givenchy: Vintage and Modern Les Mythiques Re-issue Comparison~ fragrance review & history

What possessed Givenchy to create two fragrances in 1957, the well known L'Interdit and the less known Le De, both inspired from and originally intended for Audrey Hepburn? In retrospect, though both elegant, delicate enough florals of immense clarity to reflect the tameness of the 1950s in terms of perfume expectations and societal mores and therefore suited to the "nice girl" elegance of Hepburn herself, the commercial supremacy of one over the other has left Le De in the twilight. It's perhaps telling that Bette Davis, no spring chicken when Le De became available in 1958 ~the actress was hitting 50, well into maturity by the standards of the time~ chose to wear the ill-fated one. Le De remains today a snapshot of how women used to smell, ladylike and in pearls, and even in the re-orchestrated re-issue that the company launched in 2007, seems a captive of time in one way or another.

via savemybrain.net

The history of Le De 

The oddly named Le De is a reference to the particle of nobility in Hubert de Givenchy's name. In 1952, at the age of 24, Givenchy opened his own design house on 8, rue Alfred de Vigny in Paris introducing it with the "Bettina Graziani" collection, named after Paris's top model at the time. He had a tight budget and only three staff working in a room loaned to him by friend and mentor couturier Cristobal Balenciaga.

The landmark of Givenchy's style, and the contrast to his more conservative contemporary Christian Dior, was innovativeness: The revolutionary use of cheaper fabrics employed in designs that intrigued with their aesthetic viewpoint, instead of their bourgeois luxury (influenced no doubt by Balenciaga), and his "separates", instead of the more standard option of dresses. Audrey Hepburn, later the most prominent champion of Givenchy's fashion (and to many the fashion plate whose image both benefited from and inspired him in equal measure), met the French designer in 1953 during the shoot of Sabrina. He had mistakenly thought he was going to meet and dress Katherine Hepburn...An immediate friendship was forged over this misunderstanding and Hubert went on to design almost all the wardrobes she wore in her movies, prompting him to later say that "Audrey's image is associated with my name".  She never failed to note that "Hubert gave me self-confidence. In one of his suits with the beautiful buttons I can forget my shyness and talk in front of 800 people". Their friendship lasted till her untimely death.

Le De came about when Hubert chose decided to gift his friend with a perfume; actually he commissioned two, the other being L'interdit (created in 1957 and commercialized in 1964) and they were hers alone for a whole year. In 1958 the idea of launching perfume under the aegis of his house saw Le De being introduced to the market while L'Interdit was immortalised in another classic Audrey Hepburn film, Breakfast at Tiffany's.

Comparing vintage and modern Le De Givenchy

The vintage edition of Le De comes across as a strange floral etude in the lineage of Le Dix de Balenciaga, with the violet note treated in a non sweet manner, contrary to all confectionary and makeup references that violets usually translate to perfumery. Instead the astringency of the violets gains soapy and powdery nuances (thanks to orris and rose) presenting the suds and puffs of a beauty ritual through the sheer panel of a light filter. There is no natural reference, just abstraction. The narcissus essence is laced with the impression of a horse's sweat, segueing into a musky feminine aura that is lived-in contrasting nicely with the general "groomed" effect. It is subtle enough that you won't catch it unless you're looking for it.

In 2007 a re-issue of Le De Givenchy was launched under the auspice Les Mythiques, a homage collection to the classics in the Givenchy line. The modern Le De is a play on humid floralcy. A dewy floral would theoretically appeal to modern sensibilities, even though this style had commercially expired by the time that the company thought about launching it. The violet is subdued and a "clean" orange blossom and lily of the valley are making it approachable and familiar. The structure recalls a woody musky floral and sillage and projection remain low-key, though perfectly calibrated to function as a constant halo. As of time of writing, the modern Le De is still available from Harrods.

How to Differentiate Different Editions

The original Le De Givenchy was introduced in 1957. The vintage bottle has rounded shoulders and is following the classic mould common for L'Interdit as well. It was available in eau de toilette and extrait de parfum. The 2007 re-issue of Le De Givenchy in Les Mythiques line is encased in a lilac box with the logo of Givenchy repeated in the design motif of the packaging. The bottle in frosted glass, tall, with sparse lines and sharp shoulders.
EDIT: My reader Lily notes that there is an update on the Les Mythiques 2007 edition, introduced in 2011, with slight differences in the packaging, although I haven't come across it in person. If anyone can describe the differences and whether there's a change in scent I'd be happy to include the info.

Notes for the vintage Le De Givenchy:
Top notes are coriander, mandarin orange, tarragon, bergamot and brazilian rosewood
middle notes: carnation, lilac, orris root, jasmine, ylang-ylang, lily-of-the-valley and rose
base notes: sandalwood, amber, musk, oakmoss and guaiac wood.
Notes for the 2007 Les Mythiques Le De Givenchy:
Top notes: coriander and lily-of-the-valley
middle notes: jasmine, ylang-ylang and bulgarian rose
base notes: sandalwood, vetiver and incense.


Les Feuilles Mortes: music by Joseph Kosma and lyrics by poet Jacques Prévert. Yves Montand sung it in 1946 in the film "Les Portes de la Nuit".

Leather Series 10: Les Gamines

As far as leather scents are concerned, the image prevailing in the first half of the 20th century was either one of emancipation and amazonesque flair or of luxurious leather goods and upholstery of posh venues catering to the tastes of the upper classes. Little by little something emerged from the fashion and cinematic world: a new frame of mind that distanced itself from the more traditionally sexualised images of the 50s a la Marilyn, but also patently different from the emancipated flappers of the 20s. Talking this over with my friend Denyse, she suggested the Gamine term and we pondered on it in order to describe the evolving cultural sensibilities in relation to fashion, olfaction and art in general.

Generally the term Gamine (feminine to French gamin) is translated in English as "urchin" or "waif". But despite its use in the English vernacular ever since the middle of the 19th century (appearing in Thackeray) it only approximated the French equivalent in the mid-20th century gaining popularity through various strata of society. The gamine has to be sort of a tease, but good-natured; a young sprite of a woman that will wink at you and be a little mischievous. Never too sexual or femme though, never aggressive, ultimately never dangerous in the Freudian sense.

It is an accepted fact that the modern iconography of popular culture derives its idols from the matinee as well as the fashion glossies. Early exempla of gamines could be argued to go back as far as Louise Brooks or Mary Pickford, but to me the former was too restless and independent for the tag, the latter too sweet and accomodating. Maybe Paulette Goddard in Modern Times by Charlie Chaplin is closer to the notion.

The optical, if not auditory, resemblance to the word “game” alludes to playfulness and naughtiness , which is transpiring through the iconic cinamatic gamines of the 50s such as Audrey Hepburn, Leslie Caron or Jean Seberg (especially in her Bonjour Tristesse and À bout de souffle roles). Interestingly, the musical that made Leslie Caron famous was preceded by a stage production in which Gigi was played by none other than Audrey Hepburn; personally chosen by the author, no less, the indomitable Colette, whose Claudine series of novels also wink towards the subtly sensual gamine.

Hepburn had been described by Don Macpherson as “overpoweringly chic” citing her “naïveté which did not rule out sophistication”, such as in her role in Funny Face. Thus she inaugurated a trend and a new perception in elegance. All those women were the pioneers paving the way to the waif look of 60s British models such as Jean Shrimpton and Twiggy, manifested in their “swinging London” image.

In the spirit of this new sensibility, fragrance trends followed and the piquantly feminine aldehydics and pretty, powdery florals of the early 60s attest to that seguing from the floral chypres of the 50s. Leather scents were never very popular in those days, due to reasons already discussed when revising the vogues of the 1950s, with only the most noble and suave among them denoting luxury and tradition, such as Doblis. However, there is at least one that could be classified as the arch-gamine one: Miss Balmain by Pierre Balmain, a sister scent to Jolie Madame, much younger and lighter in spirit.

Perhaps the dark Rennaisance angel that is Diorling could also crop her hair into a pixie cut and with butterfly-shaped sunglasses atop her head send you a naughty kiss across the room when no one is looking.

I contemplated long and hard whether the precursor to this phase was Cabochard by Grès, issued in 1959. In the end I decided against it, not because the fragrance is not insolent, audacious and mischievous, because it is. But because Cabochard has a certain exoticism and gravitas that seems to be dragging down the featherlight load of the gamine, imbuding it with expectations beyond its capabilities. Only a naughty and light leathery scent would fit the image I have in mind when thinking of those icons. Yet Cabochard is such an emblem in the pantheon of leather fragrances and such an utterly ruined recomposition that it merits its own obituary following this post.

Pic of Audrey Hepburn from Audrey1 fan site, pic of Jean Shrimpton from Vogue.uk