the London Fresh boutique |
With that fact in mind LVMH decided to open a dedicated counter of Fresh at the beauty space of Galleries Lafayette Haussman, the biggest Parisian department store, after years of absence from the French market.With 23 boutiques globally and counting Fresh is growing strong. Will the brand become the next Acqua di Parma?
My favorite Fresh scent is Hesperides .. simply addicting and I always get compliments when I wear it. The Hesperides soap and bath gel are awesome as well.
ReplyDeleteLVMH ...sigh..they own nearly everything except Lauder who owns everything else LVMH does not..... lol
Don't forget the big bad ugly wolf. (L'Oreal)
DeleteSephora staple (in the US) Fresh is positioned in a market segment several notches below AdP here in the US. But who knows, it has happened before that a regular US brand became an upmarket European thing, let's see if they can pull it out. I think that the success in the US is due to their provision of the required sugar (here literally so) in the less airheaded apothecary aesthetic you mention.
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