It's no secret that the American line Fresh, founded by Lev Glazman and Alina Roytberg in Boston in 1991, who are famous for their apothecary aesthetic, innovative at time of launch, and their simple but not simplistic concept, have been bought by LVMH since 2000. (Is there any brand who has escaped their acquisitions I wonder)
|the London Fresh boutique|
With that fact in mind LVMH decided to open a dedicated counter of Fresh at the beauty space of Galleries Lafayette Haussman, the biggest Parisian department store, after years of absence from the French market.With 23 boutiques globally and counting Fresh is growing strong. Will the brand become the next Acqua di Parma?