New Images of the Great Cate for Armani Si Eau de Toilette New Campaign

That's Cate Blanchett, for the upcoming new publicity for Armani Si, a nouveau chypre fragrance built around a blackcurrant note, that has already taken a significant share in the market. The Italian maestro's white shirts from the previous ads give way to something a bit more casual, it seems; a silvery grey cashmere jumper with short sleeves or a dress, from the looks of it?And a killer raincoat for when in the car.

Anyway, sartorial matters aside, the new commercial will air in September 13th, filmed by Irano-American flim maker Massy Tadjedin. Darius Khondji is the director of photography and the clip has been filmed in Australia. Tim Munro is behind the print campaign. Photos by Josh Prendeville, from Cate Blanchett's fan site.