Perfume Advertising Champions: The Vanishing Act

Once upon a time perfume advertising relied on more than a pretty face and a celebrity endorsement to make it soar. The sleight of hand inherent in the composition was evidenced in the visual representation of the fragrant message as well. A couple of times…literally.

Like in this Lancome Magie Noire fragrance ad. The elegance of the message lies exactly into insinuating that which the name and the scent is suggesting: magic, conjuring, illusion. The power of the product standing alone is only rivaled by the spatially deductive and minimally eloquent Clinique perfume ads. A great success.

Related reading on Perfume Shrine: Vintage Perfume Ads, Perfume Advertising