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Monday, April 7, 2014

Frederic Malle by the Numbers

"$0 Amount Malle has spent on advertising. Bucking the industry trend of hiring celebrities to sell product, Malle is tight-lipped and protective of his famous clientele.

2,000 raw materials The amount at the International Flavors & Fragrances scent lab for creating perfumes. Roughly 250 are used regularly by Malle and the perfumer Jovanovic.

350 The approximate number of variations Malle and a perfumer typically go through in developing a single scent.

19 fragrances The number in his current collection, including one collaboration with his friend Dries Van Noten. Malle opened his first store in Paris with only eight."

via Pinterest

This is part of a longer article about Frederic Malle opening two new boutiques, one in Rome and one in West Village, NYC. You can read the entire article on this link. 

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