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This Month's Popular Posts on Perfume Shrine
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Andy Tauer, enfant gaté of the niche universe, and deservingly so, excells in three things in his fragrant sonatas: hesperidia, rose and res... -
In my previous post I elaborated on what constitutes art in perfumery and what criteria must apply for it to be defined as such. Some perfum... -
There is a huge market of marketing all things French to Anglosaxons and in that respect the title of today's post is in part taken off ... -
Andy Tauer of Tauer Parfums is having his Advent Calendar again this year for the length of December, countring down till Christmas. For the... -
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“She is the embodiment of grace. She flows like water, she glows like fire and has the earthiness of a mortal goddess. She has flowers in h... -
It's unusual in perfumery for the start of this century to encounter a modern composition which focuses on that loaded term which is dre...
On me=? Not at all. That is why I am here and surfing perfume blogs on the net
ReplyDeleteHilde,
ReplyDeleteI guess we're all analyzing too much for marketing's own good. LOL!
Good point on the reading!!
Its very common when you either show a house for sale or go to an open house for them to have vanilla candles or some sort of vanilla-y scent going. Our real estate agent advised us to either bake cookies or bread before showing our house or have some vanilla candles/plug in thing to induce a warm, cozy, homey atmosphere, so this makes video lot of sense to me.
ReplyDeleteSally,
ReplyDeletethis is exactly an area where scent marketing seems to work wonders. I didn't realize about the vanillic element, though it makes sense, but bread is a universal "homey" note which is put to good effect even when awaiting guests for a dinner party, so…
Thanks for chiming in!
Wonder if it will work in second-hand clothes shop... At least thrift shop! Or if any kind of scent could save those shops that normally have awful stale smell of damp old fabric.
ReplyDeleteM,
ReplyDeleteI would assume that anything might be preferable to damp old fabric smell! So, yes, it would work and I'm surprised that not more people have thought of at least having a plug-in for heaven's sake. That musty mouldy smell is the height of undesirable, at least in a Greek-related context, as if you haven't washed and dried the clothes in a clothesline but in a mouldy bathroom ;-)
Cool! I do notice scents sometimes in stores but don't think they help. But maybe they do....
ReplyDeleteMim,
ReplyDeleteyou know, sometimes I like to think in reverse: imagine if it were the wrong choice of ambient scent, would it encourage your staying in the shop and browsing? No, so…. :-)
Personally I can get why they're used, but I'd like them to be a bit toned down: sometimes you're passing across a shop (on the sidewalk) and a waft of white musk & powder is buoying and you feel as if you're about to fluff up in a giant menacing cloud and lose connection with this earth. LOL!