|drawing of Chanel by Jean Cocteau (1932)|
Chanel have just trademarked the "name" "1932" for their perfumery branch. The year coincides with the introduction of Ivoire de Chanel, one of the unknown Chanel fragrances that came out in that eventful decade. The year also coincides with the introduction of Chanel jewelry, focusing on diamond rings and brooches that still retain their delightful art Deco character.
Is, after Chanel Jersey and Chanel Beige, Ivoire to be the next Chanel Les Exclusifs perfume? I think it should be. This could be a re-issue of the unfairly unsung vintage Ivoire, but in all probability it should be a totally modern composition that merely utilizes the retro connotation to instill a sense of patrimonie into the proceedings. Taking into account that the latest Chanel parfums have not strung by heartstrings, I remain sceptical, but would like to sample nevertheless.
Of course they might be trademarking things with an eye into stopping the competition. Coco Noir still hasn't been publicized...
EDIT TO ADD: Sashimi87 has posted an actual photo of the bottle of Chanel Les Exclusifs 1932 on Instagram, as per my reader Wit Siamaise. It's too good not to show to you (plus it corroborates my info) and I hope she's fine with it appearing here.
top pic via rarevintage.blogspot.com