'With the European and American markets teetering on the brink of collapse, global luxury labels such as Jimmy Choo are looking toward the Asian consumer for some salvation.
“We expect sales to be bigger here, since Asians are open to trends. And Filipino women are glamorous,” extolled Interparfums Managing Director Renaud Boisson. “Philippine girls have more character.”
~a propos the launch of Jimmy Choo Eau de Parfum and Eau de Toilette in the Philipinnes (entire article in Business Mirror)
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Hmmm....I wonder if American & European women/girls will regain their 'glamour' and 'character' when they regain their discretionary spending...this reminds me of the swoony paean for Japanese customers, until the yen tanked and they got kicked to the curb.
ReplyDeleteM,
ReplyDeleteexactly!! Very good observation!
Besides the launch speak is always nuanced by the country the fragrance is launching at, at the time. When in Rome, etc. etc.
But the point is: Marketeers are looking to tap into Asia like never before. And by Asia they mean China and the southeast.
ReplyDeleteBecause asian countries are poor.
ReplyDeleteSales letter