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Friday, October 7, 2011

Katy Perry to Introduce Meow: Second Celebrity Fragrance

According to WWD, Kate Perry with launch her second fragrance, exclusively with Nordstoms in November, a companion scent to her first celebrity scent out there, suggestively named "Purr". According to the article on WWD, "created in partnership with Perry’s fragrance licensee, Gigantic Parfums, the scent is intended to be a companion piece to the recording artist’s first fragrance, Purr, which debuted a year ago and is now available in 54 countries.

In the countdown to the launch, like Selena Gomez, Katy is trying to get her fans involved in the process urging her Twitter followers to guess the name of the perfume. Winners will win free bottles of the new perfume as well as meeting up with their idol.  Fickle glory!

EDIT TO ADD: The new name is set to be Meow by Kate Perry, continuing on the kittenish theme started by Purr. According to the singer's twitter account: “My next fragrance & bestie to Purr is MEOW! She’s very sweet & inspired by that magical place, CANDYFORNIA!”

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