The historic brand of Carven (founded by Madame Carmen de Tommaso in 1945 with an atelier on the Champs-Élysées) has been snatched by the group Jacques Bogart (owning Naf Naf, Chevignon, Ted Lapidus, the French cosmeceuticals Jeanne Piaubert, Lee Copper etc), after being abandonded by the group Béranger. The new owners are intent on relaunching the brand, with an emphasis on reintroducing their perfumes and cosmetics, repositioning Carven on the market map and taking advantage of new imagery. New products will be launched as well, in both cosmetics and perfumery, first in France and then internationally.
In short, you know what that means, right? Reformulations, possibly discontinuations, revamped packaging etc etc. So if there is anything Carven you like in its current version, from the classic Vetiver ,which introduced the green schema to all vetiver fragrances, to the multiple times changed already Ma Griffe, this is the time to stock up!
photo of Madame Carven at work courtesy of the New York Times