According to Maryline Le Theuf (Source: cosmetiquemag, mars 2009) and a survey of 2500 women between 15 and 24 years of age in France (NB the survey was conducted through 18 May 2008), the annual budget of hygiene/beauty products of that demographic (15% of the French population) has been raised to 240 per year corresponding to 22 purchases in the same time frame. The amount spent by those over 25 is 262 per year for the same number of purchases, explained by the slightly costlier items purchased by women with greater economic independence.
The percentages are grossly taken by makeup (85% of this demographic in contrast to 63% total in France) and hair products (I guess we all recall our troubled identity-searching teenage-hair- days!). It's impressive however to see that those young women buy a lot of products off catalogues and the internet on what concerns fashion and the trend extends to perfumes, with 52% of the 20-24 year olds having acquired 4,5 products via the Net. Makes you re-think the retail prices on several fragrances, doesn't it?
Monday, March 23, 2009
The Market Share of Young Women in France
Subscribe to:
Post Comments (Atom)
This Month's Popular Posts on Perfume Shrine
-
First things first and if you think you have a lucky bone in your body, do drop a comment regarding the Advent Calendar that Tauer Perfumes ...
-
When testing fragrances, the average consumer is stumped when faced with the ubiquitous list of "fragrance notes" given out by the...
-
Andy Tauer of Tauer Parfums is having his Advent Calendar again this year for the length of December, countring down till Christmas. For the...
-
There is a huge market of marketing all things French to Anglosaxons and in that respect the title of today's post is in part taken off ...
-
“She is the embodiment of grace. She flows like water, she glows like fire and has the earthiness of a mortal goddess. She has flowers in h...
-
Iris Nobile by the Italian brand Acqua di Parma (makers of the famous Colonia and the Colonia Assoluta) is celebrating with a special editio...
No comments:
Post a Comment
Type your comment in the box, choose the Profile option you prefer from the drop down menu, below text box (Anonymous is fine too!) and hit Publish.
And you're set!