The new commercial starring a star-struck Naomi Watts, directed by Bill Condon (of Dreamgirls fame), is airing just now. Although voluptuous was not the first adjective I associated Naomi Watts with despite my admiration for her acting chops which she has displayed in numerous films, I have to admit she did a very credible job ~OK apart from her pronuniation on the French Thierry Mugler name which remains...Anglo-Saxon in intonation. (It can be heard at the the official website). Her waist cinched into a Mugler corset and her long blond hair in dented retro waves she looks radiant and fairy-like.
Thierry Mugler himself seemed very convinced of Naomi's capacities (watch a small interview segment here) so who are we to disagree?
The magical atmosphere of catching a fallen star, like a retrogade into childhood wishes and dreams, is echoing the scent of Angel the fragrance with its fun-fair smells of chocolate, candied apples, cotton candy and sawdust.
I have always been interested from a cinematic point of view on how those commercials get created and so these storyboards for the new commercial with Naomi Watts as face of Angel have provided a much sought-after glimpse into the creative process.
You can visit the new Angel website for lots of info on the products and a look into the making of the new campaign. (choose "A new icon" and then from the drop-down menu choose "The making of" option. It will also give you a chance to hear Debussy's Clair de Lune as they were shooting scenes of the commercial)
In the interests of full disclosure, I got sent the print material and a sample of the new Perfuming Cream as part of the Angel loyalty programme, which I am highly recommending if you buy an Angel product (there is a small pamphlet in the box which you get to fill in and mail).Clip uploaded by ThierryMuglerParfums on Youtube.