The Thomas Crown Affair (1968), directed by Norman Jewison and starring Faye Dunaway and Steve McQueen, is memorable for its tour-de-force of cinematography, split-scenes direction influenced by pioneer Canadian film In the Labyrinth and for being an all around high-class piece of entertainment. Not in its time though! Typical...
It also featured a masterful and infamous scene of chess-cum-seduction where chess pieces are used as metaphores, self-caresses as innuendos and the camera swirls around them in the longest kiss imaginable.
The advertisers of Hai Karate (you don't want to know how the name ties in) ~a popular aftershave product that was circulating on the cheap during the 60s and 70s in the US and UK~ got inspired.
If you can get past the bits of scatological humour and the wooden acting of Heather Graham, watch the Bond spoof Austin Powers, The Spy Who Shagged Me for a hilarious spoof of the above scene too.
The Thomas Crown Affair chess scene clip originally uploaded by erectushomo, the Hai Karate commercial from the 70s by fishnchimps on Youtube.