Lancome Tresor in Love: fragrance review

If the original* Trésor was a bustling, buxom lady clad in salmon-toned satin overalls that couldn’t really conceal her generous contours, Trésor in Love is its anorexic descendant, still happy to be in pastel-shaded frou-frou clothes but without an inch of herself being pinchable where the clothing ends and flesh (and bone) emerges. [*For our purposes we're referring to the original as the 1990 creation on which this new one is a flanker, although in the brand's archives there is a vintage one by the same name]

Taking a very straightforward composition of minimalism (very short list of molecules) and hyperbole (just four of them taking 80% of the finished formula) composed by Sophia Grojsman in 1990, this modern spin on the original is devoid of either characteristic. Instead in Trésor in Love there is a “feminine”, pretty yet lanky take on peachiness juiced on florist roses, extended on a less musky but more synthetic cedar-like drydown. In short, a passingly pleasant fragrance that does not differentiate itself significantly from hundreds of others. Even Lancôme themselves have a “pretty” with a bit more character in their (quite fetching and spring-like) Miracle So Magic offering. Perfumers Dominique Ropion and Veronique Nyberg collaborated on an uncaracteristic of the former's style composition that probably hints at the restraints of the current mainstream market more than any aesthetic choice.


Those who like the original Trésor will find familiar themes with the cozy reminiscence of a well-worn slipper, but will prefer their previous love-affair for its merits of plutonium-challenging in regards to sustainability and endurance sillage and longevity; this modern shoe ("a younger and fresher interpretation" the press release promised) is frayed at the ends. Those who did not, are not likely to be gob-smacked by the new flanker, although they do have chances of making the apricot-y rosiness their own at last if what scared them was only the above mentioned properties. Trésor in Love like its anorexic formula, is rather scarce to make out after a while and at a distance. I predict it will prove popular in our non-perfume-y times!
What I really liked was the bottle, a tall sprayer clone of the original 1990 Trésor, but with a small black “frou frou” rose on the collar, like those reserved for extraits: Cute!

Lancome Trésor In Love notes: Nectarine, bergamot, peach and sour pear, Turkish rose, jasmine, cedar.

The fragrance is available in 30, 50 and 75 ml flacons and is available at major department stores since the end of March 2010.

Backstage photos from the shooting of the advertisements featuring Elettra Weidemann under the direction of Mario Testino.

Treasured features for Trésor

It was just a few days ago that Perfume Shrine was talking about revamped ad campaigns, inspired by the news that Kate Winslet, the quintessential English Rose of tremendous thespian abilities had been chosen to represent the almost classic fragrance by the house of Lancôme, Trésor.

I always thought she would bring pathos and freshness in anything commercial she might touch, remembering her in such roles as the romantically exalted Marianne in Sense and Sensibility or the outwardly rebellious, inwardly sensitive Clementine in the Eternal Sunshine of the Spotless Mind". Even for a quite heavy handed composition as the original Trésor eau de parfum by Sophia Grojsman, a fragrance that first appeared in 1990 to subsequent throes of overpopularity that made it a little banal. Perhaps now is the time to lure in new customers who will see it with virginal eyes.
For your delectation, here are the first pics that have been sleuthed for you. Enjoy!


Pics originally uploaded at jjb.yuku.com