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| via kino.de |
According to The Hollywood Reporter: "The screenings, which are free and open to the public, are being organized by the Institute of Art and Olfaction, an L.A.-based nonprofit that promotes the understanding of fragrance and facilitates its use in art. l.a. Eyeworks will host the screenings at its Beverly Boulevard store and, along with with L.A. perfume boutique Scent Bar, will host private pre-show parties. International Flavors and Fragrance, which stores the recipes, whipped up new batches for the occasion. The scents will be distributed to the audience manually, on card-stock strips."
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| via kino.de |
Readers with a long memory will recall that perfumer Christophe Laudamiel (the mastermind behind DreamAir and scented opera), who has been a fan of the book like myself ever since its first publication back in the 1980s, had created a series of scents inspired by key scenes in the story: Baby, Sea, Aura, Paris 1838, Nuit Napolitaine, or Orgy are as immediately evocative as they are fascinating in their contradictory and derisive nature. At the time of the film's issue in 2006 Thierry Mugler under the aegis of Clarins Group had launched a special coffret with mini bottles containing these "accords" and scents retailing at the super collectible price of 800$.
Laudamiel and his partner Christoph Hornetz approached production company Constantin Films, which, along with Thierry Mugler's fragrance team, loved the idea and so a few select screenings of the 2006 film were accompanied by sniffs of the collection available at the theater lobby. But the upcoming L.A. screenings will be the first in which the scents will be experienced at the moments for which they were intended; the audience will be guided to pass the strip under their nose as soon as the accompanying scene comes on screen.
Sounds like an unmissable opportunity to render a 4th dimension to the cinematic experience: smell.
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| via kino.de |
