House of Sillage & their Tiara fragrance: new niche outfit

House of Sillage, a luxury parfumerie, launched its premier fragrance, Tiara, a complex blend of citrus (Calabrian green tangerine), florals (Bulgarian rose oil) and Madagascar vanilla with musk in a bottle shaped like a...tiara. The promise is of "an evocative scent that is further transformed by each woman wearing it" and is developed by Francis Camail.
The company is based in California, started by Nicole Mather, but the bottle and juice are developed in France. The commercial teaser on the site looks 100% American, I have to say.

But...brace yourselves... Tiara is a limited edition that goes for 1,200$ for 75ml of extrait de parfum in a bejewled presentation. The company leaves the window open for more fragrances to be launched soon, though.

More info: www.houseofsillage.com.