The Avengers: Smell Like your Favorite Hero

To coincide with the release of The Avengers movie (scheduled to be open on May 4), JADS has teamed with Marvel Entertainment to bring out a line of colognes and perfumes inspired by the comic-book characters. The fragrances make their debut at the Toy Industry Association's (TIA) Toy Fair in New York City on Feb. 12-15.

"Everyone has a favorite comic book hero, right? Now fans can experience what they love about these iconic characters in a much more personal way," says JADS COO Andrew Levine to Digital Journal . JADS line for Marvel's The Avengers includes The Avengers Cologne Set, Black Widow Perfume, Infinity Formula for Men, and Mischief Cologne. "The scents are bold without being intrusive, distinctive and empowering,” adds JADS president John McGonigle.

Black Widow eh? I guess the trademark for the all naturals perfume by the same name has expired and someone grabbed it. 

Read the whole article here

pic via wikimedia commons