Serge Gainsbourg & Jane Birkin sing for Caron

When commercials and advertising jingles were tender and softly caressing, without crassness or hard sells...


Serge Gainsbourg, poète maudit of the 70s, and Jane Birkin, the siren-muse, sing on a promotional disc for the perfume "Pour Un Homme" de Caron, which was released in France on April 1st 1972 (it can be found here). The song is now on the official Caron site: Hit English and it takes you to the page with the free download, alongside a nostalgic vinyl disk turning). Or just play the clip right here on Perfume Shrine below. The little 45disk was offered to customers who purchased the cologne at Caron counters (how cute is that?)and has since made appearences on Ebay, hence the photo.
The Gainsbourg song is also audible on the Pour Un Homme page, allegedly "the secret of Serge's seduction". Like the lyrics say: "Je passe pour un homme, pas très beau garçon" (i.e. I pass for a man, not a pretty boy)
Of course Caron's Pour Un Homme is a true classic since its issue in 1934, its vanilla-laced lavender accord a dependable mainstay in masculine perfumery. Thanks to parfums Caron for starting the year in a nostalgic, truly lovely way!