Jo Malone Peony & Moss, White Lilac & Rhubarb, Iris & Lady Moore (London Blooms collection): new fragrances

Spring comes as all gardeners know ushering showers and sun rays, clashing greeness against the budding petals, open to coolness and warmth, giving the promise of things to come. British gardens especially aim at the superficially haphazard, but nothing is really left to chance. Spring-like fragrances inspire us with their delicate grace and their emotional romance-leaning proclivities, but they have their own dare to contrast with the prettiness.
Jo Malone aimed to captured this juxtaposing elements mood in her new "London Blooms" trio of fragrances. The new Jo Malone scents are presented in a Limited Edition collection launching in March 2012, adorned by vintage-style botanical drawings, reflecting the spirit of modern gardens.

The London Blooms LE collection includes:

Peony & Moss
A contrast of the dainty and the dirty. Delicate peony, clad in the moist earthiness of moss. Laced with
cordial-intense cassis. Encircled with ivy. A fragrance of gossamer lightness, grounded in rich verdancy.

White Lilac & Rhubarb
A celebration of seductive contrasts beloved by modern gardeners. Tart-vibrant rhubarb cuts through
delicate florals. The softness of lilac. The femininity of rose. And the almond - scent of sun-loving heliotrope.

Iris & Lady Moore
A fascinating mingling of spicy-fresh, common-or-garden geranium and noble iris, powdery
and poised. Two characterful purple florals, rustling above an elegant dry-grass bed of vetiver.

Limited edition. Available from March 2012.

$110 US / $125 CAN for each 100ml Cologne.

London Blooms will be available at Jo Malone Shops, jomalone.com, Bergdorf Goodman,Neiman Marcus and select Saks Fifth Avenue, Bloomingdale’s, and Nordstrom stores nationwide.

Available exclusively at Holt Renfrew in Canada.

info on notes, availability & prices via press release