Guerlain's Mademoiselle Guerlain: fragrance commentary with photos

It may have come as no surprise that the latest addition to the Les Parisiennes boutique perfume collection by the historic house of Guerlain is called Mademoiselle Guerlain. Shades of Chanel (who was called Mademoiselle by everyone who knew her and whose Coco Mademoiselle fragrance is a huge best-seller) not withstanding, Guerlain injects a certain playfulness to the more "savvy" requiring boutique collection, clearly aimed at a consumer not burdened with the heritage of the vintage Guerlain perfume classics.

One has to wonder about who exactly is the regular customer of Les Parisiennes limited distribution line. Just look at the bright colors of the bottle juice in the latest additions. If I'm to pronounce a quick assessment on that score, I'd guess the Meteorites makeup customer would be especially attuned to the following color scheme...It's girly and upbeat and very "feminine" in the most traditional sense possible.

Mademoiselle Guerlain, a green floral fragrance composed by perfumer Thierry Wasser plays with the sweetness of marshmallow, the freshness of orange blossom and the softness of white musk. It also includes notes of orris, galbanum and a leather "accord", none of which are especially pronounced though they give a certain depth beyond the average teeny-bopper fruity scent out there.

Actually as reported earlier on these pages, Mademoiselle Guerlain is a re-edition of La Petite Robe Noire model 2, packaged in a more haute de gamme presentation, fetching the requisite higher price in its wake (a practice not unheard of at Guerlain in late years).  As you can see in the pics Mademoiselle Guerlain is encased in the familiar bee bottles of la maison Guerlain, containing 75ml, side by side with Nuit d'Amour, Mon Precieux Nectar or L'Heure de Nuit. Now available at escapes Guerlain.

Guerlain's Mademoiselle Guerlain & Eau de Cashmere: new fragrances

In a christening that strongly recalls Chanel (and their ultra-successful Coco Mademoiselle) Guerlain is reissuing one of their past fragrances in their Les Parisiennes collection sold at Guerlain boutiques in the classic bee bottles.

Alongside this May's Guerlain Muguet 2014, summer will see Mademoiselle Guerlain take her stand proudly alongside the other re-issues in the Parisiennes collection, such as Cherry Blossom, Mon Precieux Nectar or Liu (the collection also includes L'Heure de Nuit which isn't a re-issue so much as a reinterpretation/modernisation of the iconic L'Heure Bleue).

The fragrance is a rebottling of a briefly circulating version of La Petite Robe Noire, in fact called La Petite Robe Noire Modele No.2, which consisted of different fragrant notes than the original La Petite Robe Noire (which continues to be sold very successfully in declinations of Eau de Parfum, Eau de Toilette, Extrait and La Petite Robe Noire Couture eau de parfum, all slightly different from each other). We're therefore talking about a renaming. Mademoiselle Guerlain, aka the former La Petite Robe Noire Modele no.2, comprises perfume notes of orange blossoms, marshmallow, galbanum, orris, leather accord and musk. (I can see die-hard boutique-only Guerlain-o-philes up in arms about the marshmallow note and the pink hue! You can read a review of La Petite Robe Noire Modele no.2 on this link.) To vintage hardcore fans may I remind there was a 1880 Bouquet Mademoiselle fragrance by Guerlain, composed of floral essences.

Let it be mentioned in passing for those who missed it that Guerlain has recently, to celebrate the centenary anniversary at 68 Champs Elysees and the renovation of the flagship, recreated several of the archived perfumes using the original formulae, affectionately called the recreated heritage Guerlain perfumes (more on which on the link). These however are NOT for sale, only for exhibition purposes for inquisitive Guerlain perfumephiles.

Mademoiselle Guerlain will be available starting June 2014 at Guerlain espaces and boutiques.

Guerlain is also augmenting their fabric scent options with Guerlain Eau de Cashmere, a unisex fabric scent that won't hurt delicate woolens and cashmere, and which reinforces the warm, soft ambience of those fabrics with its mandarin top notes and cedarwood and powdery drydown. This newer entry comes as an addition to Eau de Lit (a bed linen scent) and Eau de Lingerie (a scented water for underthings) in the Guerlain fabric scent collection.

[thanks to Mr.Guerlain Facebook page]