When Pigs Start to Fly

Remember when a couple of days ago we -as everyone else, I gather- reported that Emma Watson would be the new face of Chanel for Coco Mademoiselle, replacing Keira Knigthly?

Well, bogus, Chanel publicists tell us... The Daily Mail (surely not the bastion of journalistic integrity) have probably got carried away with their hypothesis based on the fact that Emma had been wearing Chanel in all formal events lately (and why not?). It did seem rather too soon, one has to admit.
An anonymous reader of Perfume Shrine, who is obviously a Keira loyal fan, opened our eyes with their entertaining comments to this latest news. What can I say? Nice pic you chose, though, Daily Mail!

So, discuss among yourselves: Why the face of a new perfume is so important as to instigate false rumours? Why is it circulated in the press? How could the consumer identify with anyone, really, as the face of something abstract like a fragrance?

And a reminder: there are still samples available for Tulipano on the Hilde Soliani post, so comment there if you want to get the few remaining ones.

Pic of flying pig (cute!) from Anastrophe and Cheese.