Jennifer Love Hewitt Has Them Hooked from the Nose

“I carry McCormick’s Pure Vanilla — the baking kind — and dab it on my neck,” Jennifer Love Hewitt, the popular American actress and producer, tells Us Weekly. “Men are attracted to the scent! One time, I put it on and four different guys were like, ‘You smell amazing!’”

"Vanilla is the bronzer of the fragrance world. In large doses, it's overwhelming, but when used to subtler effect, it can be wonderfully sexy. [...] a great deal of what we associate with vanilla scent, in terms of perfume, is just an approximation, created in a lab, which is then usually wrapped around some other note (fruit, chocolate, musk) for a sickly, cavity-inducing effect. " writes Allure.

Vanilla cooking extract is really vanillin, not the richer, more treackly product of the vanilla pod (which is an orchid), but it has the intensely soft, cuddly scent of childhood. Could it be that the subliminal message is a child-like quality is most desirable? Or is it that triggering a happy time for most people is a feel good, win-win situation?