My reader Norma re-found for me this retro 1982 commercial for the classic Shalimar by Guerlain. The perfume needs no introduction, but the advertising is giving all the latest upstarts a run for their money: it ignites the imagination by giving hints, but it eschews cliches (how about that splash in the pool?); by conjuring glamour, yes, but not going into ridiculous lengths; by evoking romance, but saying that "forever" is perhaps wishful thinking. A masterful perfume commercial!
Click the link to view it on RetroJunk
(If anyone knows who directed it, please let me know)
The music to which the Shalimar commercial is set to is Frederic Chopin's gorgeous Ballade No. 4 in F minor, Opus 52.
Showing posts with label guerlain shalimar commercial 1982. Show all posts
Showing posts with label guerlain shalimar commercial 1982. Show all posts
Tuesday, September 6, 2011
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