Breaking News: A new perfume comes out from Guerlain, inspired by the house's own history. According to Sylvaine Delacourte, art director for Guerlain fragrances, the name derives from the first lipstick "baton" which Guerlain issued and is reprised in their modern Rouge Automatique line of lipsticks (it's #102, a muted rose).
"Guerlain was responsible for the very first modern-day lipstick, made with a wax base in 1870. "Ne m’oubliez pas" was its name and it came in a refillable container with a 'push-up' mechanism."
The name translates of course as "forget me not", a popular motif of floral fragrances of days past based on the "forget me not" flower of the Myosotis family, such as those from Woods of Winsor or Carthusia.
The Myosotis is immortalized in art and folklore during Medieval times as an emblem of romantic faithfulness and enduring love. It later became also a symbol precious to freemasonry.
The new Guerlain perfume,
Ne M'Oubliez Pas (tis imperative recalling the ones issued by Caron, in a way, such as
Aimez Moi and
N'Aimez Que Moi) comes as a new formula composed by head perfumer Thierry Wasser. It is an extrait de parfum edition, in a 125ml quatriblobe bottle with amethyst tassels and a ribbon around its neck. The composition itself is reportedly based on the juxtaposition of a plum chord with patchouli and warm amber. There are also vanilla and rose notes, possibly tilting the composition into the oriental fragrance family. It remains to be sniffed to make sure. But what great news all the same!
The Ne M'Oubliez Pas Guerlain perfume will retail at 500 euros for 125ml of extrait de parfum. Let's hope that a smaller, lesser concentrated edition might trickle down into the boutique line?
Thanks to Czech site Guerlinade.cz for info on notes, price & pic
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