Have Hollywood Celebs Taken Over the Perfume Industry?

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Thus questions Sarah Reiney in an interesting (if not totally accurate in its finer points*) article in the Telegraph. "Forget bottling Hollywood glamour; this is capitalism in a bottle". So true, Sarah! She goes on to highlight why there is a change in the scenery with more "haute" launches or endorsements by more A-listers than previously. Plus a darling quote by Vanessa Musson. Good going!

If you want to check out some celebrity fragrances history (so as to realize that the phenomenon isn't that recent), please refer to my article linked.

*Fact checking: Fracas wasn't inspired by "Gilda" but by Edwige Feuillère, to whom the (dykey) perfumer Germaine Cellier dedicated it as a love plea. L'interdit was reserved for Audrey's use for only one year (plus her prime favorite was reportedly Le De by Givenchy, also created for and inspired by her.) And last but not least, and we're splitting hairs here, the first "celebrity" perfume has to be the Guerlain Eau de Cologne Impériale for empress Eugenie, the fashion plate of her times.

Lady Gaga Fame: fragrance review

With the Fame fragrance we witness a grossly missed chance and a Shannon entropy in one: whereas we could have had a Maleficent or at the very least a Pippi Longstocking, we get Cinderella ("please make the good prince notice me"), all bets off in a mathematical variability into the consumer's collective unconscious. Fame by Lady Gaga operates on a false signal, emitting something else than expected, breaking the communication circuit in half (visual cues, olfactory profile) and redirecting half of the message into the void. No wonder the Gaga perfume is the no.1 best-seller at the local Sephora as of this moment; perfume briefs these days are directed with a slew of semiotics experts and communication analysts behind them.

Lady Gaga Lady gaga FAME

via fanpop.com

The official blurb mentions the structure being built on three main accords, instead of the classic fragrance pyramid: dark accord, sensual accord and light accord. The fragrance, though not at all unpleasant (I bet if it was issued by another less "controversial" celebrity, we wouldn't expect so much to begin with and might be pleasantly surprised), ultimately runs the gamut of predictability: Fame by Gaga begins fresh grape-berry-apricot with more sweetness than anticipated from such a menacing presentation (the bottle looks like it is caught in fangs or in the pliers of a lifting machine at some enchanted factory making human replicas, someplace, an idea reinforced by the commercial), segueing into a "clean" layer of "white flowers" we've smelled in our fabric softener and plug-in home fragrance.

There's even the parting hint of smokiness for the allusion to mystery, as if something pretty needs an injection of something else too to register as coming from the meat-dress wearing celebrity or it wouldn't fit at all.

The nifty detail of the black juice inside which doesn't stain clothes or skin, as it instantly vaporizes transparent, isn't totally new either: Boudicca Wode (and not Boedicea the Victorious as I had erroneously mentioned before!) had explored the path first with her blue-tinged eau de parfum.

On the whole: Color me unimpressed.

Cool artwork though by Steven Klein. Can't knock that.